Position Summary

PU Prime is looking for an experienced Regional Business Development Manager – SEA to drive business growth, market expansion, and commercial performance across Southeast Asia.

This role combines regional business development, new market expansion, and Country Manager development. You will identify new business opportunities, build strategic partnerships, launch new markets, and coach Country Managers to develop strong and sustainable local teams.

Working closely with the Regional Head and cross-functional teams, you will take ownership of market expansion from market entry to becoming a recognized and leading CFD broker in the local market.

Key Responsibilities:

1. Regional Business Development

Develop and execute regional business development strategies aligned with PU Prime's growth objectives.
Drive client acquisition and commercial growth across Southeast Asia.
Identify, acquire, and manage IBs, Money Managers, KOLs, and strategic business partners to maximize client acquisition, trading volume, deposits, and revenue.
Identify new revenue opportunities, strategic partnerships, and emerging markets to support long-term regional growth.

2. Regional Market Expansion

Identify and evaluate new market opportunities across Southeast Asia.
Develop and execute market entry strategies for new countries.
Assess local market conditions, competitive landscape, client behavior, and regulatory environments.
Recommend market expansion priorities based on commercial potential and strategic alignment.
Lead the successful launch of new regional markets in collaboration with cross-functional teams.

3. Country Manager Development & Market Growth

Partner closely with the Human Resources team to identify, interview, and recruit suitable Country Managers (CMs) for new market expansion.
Lead the onboarding and coaching of newly appointed Country Managers to ensure alignment with the company's vision, culture, management philosophy, and strategic direction.
Work with each Country Manager to develop the initial market development plan, including:

-Business objectives

-Market penetration strategy

-Client acquisition targets

-Team structure

-Hiring roadmap

-Operational readiness and market launch plan

Coach Country Managers on leadership, people management, performance management, compliance, and adherence to company policies.
Monitor market progress, identify commercial and operational risks, and implement appropriate mitigation plans.
Support Country Managers in achieving initial market milestones and operational objectives.
Drive the long-term development of each market through the following growth stages:

-Market Entry

-Recognized Local competitors/broker

-Leading Broker in the Local Market

4. Sales & Revenue Management

Achieve monthly, quarterly, and annual business targets.
Drive performance across key business metrics, including:

-Gross/Net Deposits

-Trading Volume

-Active Clients

-New Funded Accounts

-NRFR

-Partner Acquisition

Prepare sales forecasts, business reports, and performance analyses.
Monitor business performance and recommend initiatives to improve commercial results.

5. Cross-functional Collaboration

Work closely with Marketing to develop localized campaigns and client acquisition initiatives.
Collaborate with Product, Operations, Customer Support, Compliance, Finance, Human Resources, and Technology teams to ensure successful market expansion and operational execution.
Partner with the Regional Head to formulate regional expansion strategies, implementation roadmaps, governance frameworks, and execution plans.
Provide market intelligence, competitive insights, and customer feedback to support strategic planning and product development.

6. Compliance & Risk Management

Ensure all business activities comply with company policies and applicable regulatory requirements.
Ensure Country Managers implement appropriate operational controls and risk management practices.
Support AML, KYC, and due diligence processes where required.

Qualifications:

Bachelor's Degree in Business, Finance, Marketing, Economics, or a related discipline.
Professional qualifications in Finance, Sales, or Business Management are an advantage.
Proven experience in regional market expansion and launching new markets is highly preferred.
Fluency in both English and Mandarin Chinese (spoken and written) is required to effectively communicate with regional stakeholders.

Experience:

Minimum 7 years of Business Development experience within the CFD, Forex, FinTech, or online trading industry.
Minimum 3 years of regional business development or market expansion experience across Southeast Asia.
Proven success in launching and expanding new markets.
Experience recruiting, coaching, or managing Country Managers and high-performing commercial teams.
Strong network of Introducing Brokers (IBs), strategic partners, and industry stakeholders across Southeast Asia.
Demonstrated track record of achieving aggressive revenue, deposit, and trading volume targets.
Able to work effectively under pressure and in a fast-paced environment.
Proficiency in English and Chinese (written and spoken) is required.

Join PU Prime:

Take ownership of regional growth across Southeast Asia
Lead new market expansion and market-entry projects
Work with and develop Country Managers across SEA
High-impact role with direct influence on regional growth
Work closely with senior regional and global stakeholders
Attractive compensation and performance-based rewards
Opportunity to grow with a rapidly expanding global fintech business

If you are a regional business development leader who enjoys building markets, developing teams, and turning opportunities into measurable growth, we want to hear from you.

Apply now to explore this opportunity with PU Prime.