As a strategic operations and business support partner, Business Support Solutions helps organizations simplify complexity and operate with confidence. Through integrated HR, Finance, and Strategic Governance services, we enable businesses to unlock efficiency, maintain compliance, and scale sustainably across global markets.

We don't just support operations, we transform them into strategic drivers of growth, performance, and long-term success.

If your organization is seeking smarter processes, expert support, and technology-driven solutions, this is where operational excellence begins.

Why We Need You

As a Marketing Operations Executive, you will be responsible for supporting customer acquisition and retention initiatives through the planning, execution, and optimization of marketing campaigns. You will work closely with cross-functional teams to ensure promotions, CRM activities, and customer engagement programs are delivered effectively and generate measurable business results.

This role is ideal for a highly organized and analytical professional who enjoys working with data, marketing operations, campaign execution, and customer engagement strategies.

What You'll Be Doing

Campaign Planning & Execution

Plan, execute, and optimize customer retention and engagement campaigns across multiple channels, including CRM, email, SMS, push notifications, and other communication platforms
Coordinate campaign setup, launch, and ongoing management to ensure smooth execution
Support customer acquisition, retention, reactivation, and loyalty initiatives
Ensure all campaigns are delivered accurately and within agreed timelines

Customer Analytics & Segmentation

Analyze customer behavior, segmentation, and lifecycle data to identify engagement and retention opportunities
Develop audience segmentation strategies to support personalized customer experiences
Monitor campaign performance and generate actionable insights to improve effectiveness and ROI
Track key marketing performance indicators and engagement metrics

CRM & Marketing Automation

Manage and optimize CRM systems and marketing automation platforms
Support customer lifecycle management initiatives through automated customer journeys
Conduct A/B testing and experimentation to improve messaging, timing, targeting, and campaign performance
Ensure customer communications align with brand standards and compliance requirements

Reporting & Market Analysis

Prepare regular reports on campaign performance, customer engagement, and retention metrics
Monitor market trends and competitor activities to identify opportunities and risks
Provide recommendations to improve campaign performance and operational efficiency
Support business decision-making through data-driven insights

Cross-Functional Collaboration

Work closely with Product, Data, Customer Support, Acquisition, and Retention teams
Collaborate with stakeholders to improve the overall customer experience
Support strategic marketing initiatives and business growth objectives
Participate in campaign planning, performance reviews, and continuous improvement initiatives

What You Bring to the Team

Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field
Minimum 2 years of experience in Marketing Operations, CRM Marketing, Retention Marketing, Campaign Management, or a related role
Experience within iGaming, online gaming, fintech, e-commerce, or digital products is considered an advantage
Strong understanding of customer lifecycle management and retention marketing principles
Hands-on experience with CRM and marketing automation platforms
Strong analytical skills with the ability to interpret customer and campaign data
Experience conducting A/B testing and campaign optimization initiatives
Advanced proficiency in Microsoft Excel and reporting tools
Excellent communication skills in Vietnamese and English
Strong project management and organizational abilities
Ability to manage multiple projects simultaneously and meet deadlines
Detail-oriented with a strong focus on accuracy and quality
Ability to work independently and collaboratively in a fast-paced environment

Success Metrics

You Will Be Measured On

Campaign Performance and ROI
Customer Retention Rate
Customer Engagement Metrics
Churn Rate Reduction
Customer Lifetime Value (CLV)
CRM Campaign Conversion Rates
Reactivation Campaign Performance
Segmentation Effectiveness
Reporting Accuracy and Timeliness
Operational Efficiency and Process Compliance

Why You'll Love Working With Us

Competitive compensation package aligned with your experience and contribution
Health insurance coverage
Meal allowance
Professional growth and career development opportunities
Exposure to international projects and fast-growing markets
Continuous learning and development support
Collaborative and data-driven working environment
Opportunity to directly impact customer growth, engagement, and retention
Dynamic international team with strong career progression opportunities

Position: Marketing Operations Executive

Location: Vietnam

Department: Marketing Acquisition & Retention

Employment Type: Full-Time

Reporting To: Marketing Operations Manager / Team Leader

Work Schedule: Full-Time, including flexibility during campaign launches and peak business periods

Market Focus: Vietnam Market.

As a strategic operations and back-office support hub, Business Support Solutions empowers organizations to operate with efficiency, clarity, and confidence. We deliver integrated services across Human Resources, Finance, and Strategic Governance, helping businesses streamline operations while maintaining full compliance and operational control.

Our HR Services combine modern HRIS technology with practical expertise to simplify recruitment, payroll administration, employee management, and performance tracking. By optimizing workforce processes and enhancing employee engagement, we enable organizations to attract, retain, and develop high-performing teams that scale sustainably.

Through our Finance Services, we provide accurate financial reporting, bookkeeping, auditing, and tax compliance supported by advanced financial tools and automation. From cash flow monitoring to cost optimization and forecasting, our finance solutions ensure transparency, stability, and data-driven decision-making across every stage of business growth.

In an increasingly complex regulatory environment, our Strategic Governance Services deliver expert advisory and operational support in governance, risk management, compliance, contract management, and cybersecurity. Our technology-driven approach strengthens organizational integrity while safeguarding business continuity and data protection.

Every solution we implement is designed to reduce operational complexity, improve accountability, and enable leadership teams to focus on innovation, expansion, and long-term success.

Business Support Solutions exists to transform back-office operations into strategic enablers of growth, creating smarter, more agile, and future-ready organizations.

Marketing Operations Executive - Vietnam