Account Manager B2C

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Mission

To develop and grow the business portfolio (by geography, market segment, or customer type) through the sales of products, services, and solutions to direct customers, indirect customers, professional end-users, and dealers.

Key Responsibilities

Account Management

• Gather and analyze customer information to understand needs, requirements, and business drivers.
• Monitor and strengthen customer relationships, incorporating feedback and lessons learned to improve future interactions.
• Identify and generate new business opportunities by tracking industry trends, conducting market research, cold calling, and securing appointments.
• Build strong internal and external partnerships, fostering trust, collaboration, and proactive problem-solving.
• Expand customer buying centers and use cases while leading the account planning cycle to ensure customer needs and expectations are consistently met.
• Develop and deliver communication and training initiatives to keep sales and marketing teams aligned with product launches and organizational strategies.
• Streamline account management processes and procedures to optimize efficiency and achieve sales objectives.
  
  

Opportunity Management

• Develop and execute sales action plans to target leads and convert them into business opportunities.
• Manage assigned territory by effectively allocating time and resources.
• Build and maintain mid-term territory and account development plans.
• Collect and share competitor and market intelligence to inform strategy.
• Maintain and regularly update a customer target list to ensure focus on high-potential accounts.
• Support strategic lead generation initiatives and identify profitable growth opportunities in key markets.
• Monitor and manage partnership agreements to ensure alignment with business objectives.
• Influence and manage partnerships to deliver multiple shared goals.
• Analyze complex business information, identify trends, and determine root causes of issues that may impact performance.
  
  

Product, Service & Industry Knowledge

• Position the company's products and services competitively within the market.
• Monitor related industries and assess their potential impact on the organization.
• Align product knowledge with customer needs to create tailored value propositions.
• Provide support in troubleshooting product-related issues to ensure customer satisfaction.
  
  

Negotiation

• Conduct formal negotiations with internal and external stakeholders, securing mutually beneficial agreements.
• Apply negotiation strategies tailored to each party's priorities and interests.
  
  

Customer Value Management

• Develop and execute customer and channel promotions/programs that leverage brand insights and consumer preferences to drive demand.
• Collaborate with sales strategy and planning teams to ensure accurate forecasting, opportunity maximization, and delivery of organizational objectives.
• Identify and capitalize on business opportunities based on deep knowledge of clients, markets, products, and services.
• Coordinate business planning activities across functions and stakeholders to ensure alignment and effective execution.
  
  

Key Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Strong stakeholder management, interpersonal, and communication skills.
• Self-driven and independent, with an entrepreneurial mindset.
• Strong analytical and problem-solving capabilities.
• Ability to work effectively both independently and as part of a collaborative team.
• Demonstrated eagerness to learn, adapt, and take on new challenges.
• Proven experience in developing and maintaining customer relationships, with a strong focus on service excellence and satisfaction.
• Solid track record in project and/or account management, including planning, execution, and stakeholder engagement.
• Experience in building and leveraging professional networks to achieve business objectives and organizational growth.
• Strong organizational skills with the ability to manage deliverables, deadlines, and priorities effectively.