Job Description

About the Role

Join Accenture Song's Strategy & Consulting practice as a Marketing Automation Consultant, where you will help organizations transform customer engagement through data-driven marketing and marketing technology solutions. You will work with cross-functional teams to design and implement personalized customer journeys, campaign automation strategies, and marketing operating models that drive measurable business outcomes.

Key Responsibilities

• Design and develop multi-channel marketing campaign strategies across email, web, CRM, and mobile channels.

• Build, configure, and optimize customer journeys, campaigns, and marketing programs using Adobe Marketo Engage, Adobe Campaign, and Adobe Journey Optimizer.

• Execute personalization, segmentation, and testing strategies to improve customer engagement, conversion, and campaign effectiveness.

• Translate business requirements into scalable marketing technology solutions and functional designs.

• Facilitate requirements gathering workshops, solution design sessions, and stakeholder discussions.

• Analyze campaign performance data and provide actionable recommendations for optimization and continuous improvement.

• Collaborate with business, technology, and marketing stakeholders to support successful implementation and adoption of marketing automation solutions.

• Support marketing technology assessments, operating model design, process improvement initiatives, and business case development.

• Contribute to thought leadership, proposal development, and practice growth initiatives within the Marketing Transformation and Customer Experience space.

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, Business, or a related discipline.

• Minimum 5 years of experience in marketing automation, digital marketing technology, campaign management, or customer engagement solutions.

• Hands-on experience with Adobe Marketo Engage, Adobe Campaign, and Adobe Journey Optimizer.

• Working knowledge of Adobe Experience Platform, including audiences, profiles, and schemas as utilized within marketing activation use cases.

• Experience designing and managing end-to-end campaign lifecycles, customer journeys, segmentation strategies, and experimentation programs.

• Strong understanding of digital marketing ecosystems and integration with CRM, analytics, and marketing technology platforms.

• Experience conducting requirements gathering, solution design, functional workshops, and stakeholder engagement activities.

• Strong analytical, problem-solving, and project management capabilities.

• Excellent verbal and written communication skills with the ability to communicate effectively across technical and non-technical stakeholders.

Preferred Qualifications

• Experience with Braze, Workfront, or similar marketing automation platforms.

• Experience in a consulting or client-facing environment.

• Familiarity with marketing performance measurement, attribution, and campaign analytics frameworks.

• Exposure to customer experience, personalization, and marketing transformation initiatives.

About the Company / Team

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.