Ads Strategist

We're hiring an Ads Strategist to join a growing Singapore-based digital marketing team focused on lead generation for startups and scaleups.

This role is for someone who understands performance marketing beyond simply launching campaigns. You'll be expected to look at the full funnel, identify what is and isn't working, develop clear hypotheses, and turn those insights into actionable paid media strategies.

What you'll be doing

• Own paid media strategy across client accounts, primarily on Meta Ads and Google Ads
• Develop full-funnel, hypothesis-driven strategies backed by data and clear rationale
• Work closely with media buyers on campaign structure, targeting, bidding, testing and optimisation
• Own the messaging side of ad creation, including creative briefs, ad copy, hooks and different campaign angles
• Analyse campaign performance and identify opportunities to improve traffic, leads and conversions
• Collaborate with designers to continuously improve creatives based on performance insights
• Review landing pages and recommend improvements to increase conversion rates
• Prepare performance reports and confidently present results, insights and next steps to clients
• Build strong client relationships and ensure strategies stay aligned with their business goals
• Stay updated on paid media, social media and AI-driven marketing trends

Who we're looking for

• 3+ years of experience in PPC / paid media
• Strong hands-on experience with Meta Ads and Google Ads
• Proven experience managing campaigns that have driven measurable traffic, leads or conversions
• Comfortable working across both B2B and B2C accounts
• Strong understanding of campaign strategy, performance metrics and conversion funnels
• Able to analyse data and translate it into clear recommendations
• Strong creative judgement and understanding of what makes ads and messaging work
• Familiar with landing page and conversion-rate best practices
• Experience with budgeting, forecasting and performance reporting
• Strong spoken and written English, and comfortable presenting and answering client questions
• Proactive, organised and able to work independently in a fast-paced environment
• Strong ownership mentality and high standards for quality

Why join

• Remote-first working environment
• Work with startups and growing businesses across different industries
• Opportunity to own strategy, not just campaign execution
• Collaborative and fast-moving team
• Competitive salary based on experience