Job Description

ABOUT THE JOB

This position is responsible for leading the identification, incubation, commercialization, and scaling of emerging innovation and new digital revenue opportunities for Malaysia's mass consumer and prosumer markets, with an immediate focus on Artificial Intelligence, Cloud solutions, digital platforms, and related emerging technologies.
The role translates customer needs and technology trends into commercially viable propositions, partnerships, and business models that generate incremental revenue, improve customer lifetime value, increase convergence adoption, and strengthen unifi's position as a leading digital lifestyle and technology service provider.

KEY RESPONSIBILITIES

Formulate, lead, and continuously review Consumer Unifi's emerging innovation and monetization strategy, opportunity portfolio, business cases, commercialization roadmap, and P&L accountability to support the Annual Operating Plan (AOP) and Business Plan (BP).
Identify, size, and prioritize unmet needs and emerging opportunities across mass consumer, family, student, creator, gig worker, gamer, remote worker, and prosumer segments.
Lead market, customer, competitive, and technology scanning to identify scalable opportunities in AI, Generative AI, Personal Cloud, digital productivity, cybersecurity, smart living, and other emerging digital ecosystems.
Architect customer-centric propositions that integrate connectivity, AI applications, Cloud services, digital platforms, devices, content, security, and ecosystem benefits.
Develop commercially sustainable subscription, freemium, bundling, usage-based, and partner-funded business models that improve adoption, ARPU, customer lifetime value, revenue, and profitability.
Lead end-to-end commercialization from discovery, customer validation, rapid prototyping, business case development, pilot execution, go-to-market, launch, and scaling.
Establish monetization frameworks, financial guardrails, revenue targets, adoption measures, and performance dashboards for the innovation portfolio.
Develop strategic partnerships with AI, Cloud, SaaS, device, platform, education, content, cybersecurity, startup, university, and technology ecosystem partners.
Evaluate and negotiate partnership, licensing, revenue-share, reseller, co-creation, and platform models that deliver sustainable growth and competitive differentiation.
Collaborate with Product, Technology, Digital, Marketing, Customer Experience, Sales, Finance, Procurement, Legal, Regulatory, Data, and Security teams to ensure compliant end-to-end delivery.
Embed responsible innovation, privacy, cybersecurity, data governance, regulatory compliance, and ethical AI principles within proposition design and commercialization.
Manage innovation risks and dependencies, resolve cross-functional issues, and conduct Post-Implementation Reviews (PIR) to optimize product-market fit, customer experience, growth, and profitability.
Lead, coach, and motivate team members to foster customer obsession, experimentation, commercial discipline, collaboration, and continuous improvement.

CANDIDATE MUST HAVE

Bachelor's Degree in Business Administration, Marketing, Technology Management, Computer Science, Data Analytics, Information Technology, Economics, Engineering, or a related discipline.
A Master's Degree, MBA, or postgraduate qualification in Digital Technology, Innovation Management, Artificial Intelligence, Business Strategy, or a related field is an added advantage.

WE VALUE

8-10+ years experience in product strategy, digital services, innovation management, consumer technology, technology commercialization, digital ecosystems, telecommunications, platform businesses, or technology consulting.
Proven track record in translating customer insights and emerging technologies into commercially successful products, partnerships, and revenue-generating initiatives.
Experience in subscription, platform, marketplace, or digital service business models is highly advantageous

LOCATION

Menara TM, Jalan Pantai Baharu