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Manage AP Consumer product portfolio and its associated PL including market analysis, roadmap, funding activities designed to increase product sales growth expand market share.
- Launch product to market, manage product lifecycle ensure products to meet customer needs
- Define product strategies and provide offering guidance with data validated growth opportunities
- Own business strategies behind the products, drive execution to grow share and maximize both top bottom lines
- Lead and orchestrate different activities and work from different functional teams to ensure the business success of the product line
Responsibilities
- Product planning and management
- Responsible for Consumer portfolio in Asia Pacific
- Define AP product portfolio growth opportunities with KPIs to support business targets
- Plan and develop AP product roadmap, and manage product line lifecycle from launch, transition to end-of-life
- Engage with WW BU to provide AP feedback, customer inputs, product gaps and requests aligned with AP priority and business needs
- Regular analysis on product price band, PFV, market and competitive trending with and KPI tracking
- Provide product offering and transition guidance to regional teams and extended teams
- Provide thought leadership in identifying training needs, designing curriculum, and delivering trainings aligned to business needs.
- Product operation
- Regular product interlock / communication between regions and WW BUs to ensure product updates and requests submission with solid business cases
- Work with extended teams to ensure accurate forecast planning, supply contingency, and SKU/bundle/pricing/cost readiness to support product launch
- Support sales team on deal requests, product recommendations and price suggestions
- Strategic projects and crisis management (e.g. quality issue)
- Business execution
- Develop quarterly guidance with growth recommendations well supported by market trending/competitive/product analysis
- Develop and align business growth initiatives that bring incremental share and business growth
- Work with regional teams to execute business initiatives, product related programs campaigns, and track results with regular reviews and updates
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