Application Platform Growth Lead

Work Location: Malaysia, with international business travel when required

Compensation: High salary, negotiable based on experience and ability + Performance Bonus + Employee Share Option Plan (ESOP)

1. Company Background

Group Companies: SunStrong Entertainment & Thousands of Years Media

Founder: Datuk Wira Jment Lim, Malaysian entrepreneur

Guided by the vision of bringing more joy and happiness to the world through our existence, Datuk Wira Jment Lim founded SunStrong Entertainment in 2017. With the changing media landscape and the foundation built by SunStrong Entertainment, he later founded Thousands of Years Media in 2024.

SunStrong Entertainment

Headquarters: Kuala Lumpur

SunStrong Entertainment's core business covers film investment, production, co-production, and local distribution. The company also actively organises and sponsors concerts, cultural and arts events, creative competitions, and community initiatives that create positive social impact.

To date, films produced by SunStrong Entertainment have received 70 selections and nominations, and won 25 major awards.

Our notable works include Mother Bhumi, which achieved strong recognition at the Golden Horse Awards; Snow in Midsummer, which received multiple international awards; Pavane for an Infant, Malaysia's official submission for Best International Feature Film at the Academy Awards; and Dear You, which was co-distributed in Malaysia.

Thousands of Years Media

Headquarters: Kuala Lumpur

Thousands of Years Media is built on four core business pillars: Cultural Entertainment, Education, Technology, and Marketing.

Our business ecosystem connects cinema films, the full micro drama industry chain, artist management, live performances, content creation, talent development, and ticketing platform operations.

In Cultural Entertainment, we are among the early movers in Malaysia's local micro drama industry. Our first Chinese-language micro drama, In Character, has achieved more than 260 million views across digital platforms.

In Education, we collaborate with Raffles University to offer screen media courses. We also conduct acting training classes and micro drama production training.

In Technology, we are preparing to launch Tix365, a ticketing platform, and Bite Shorts, a micro drama platform.

In Marketing, our brand portfolio includes ToYm Wardrobe, ToYm Fashion, ToYm Beaute, Dong Lin Fish Scale Jelly, and Flowers.com.my.

With strong experience in traffic growth and content marketing, we have pioneered a new advertising category in Malaysia: ToYm Micro Drama Ads. This model combines Advertising × Content × Entertainment × Celebrities × Social Media, turning advertising from a cost into a long-term brand asset.

About Bite Shorts

Bite Shorts is a new-generation AI entertainment technology platform that starts from Malaysia, is built for ASEAN, and is designed to expand internationally.

Our goal is not just to build a micro drama app.

We aim to build an international entertainment platform that combines micro dramas, AI interaction, membership and points systems, content monetisation, an online marketplace, and a complete IP ecosystem.

The first phase of development has been completed. We have also secured licensing for hundreds of quality micro drama titles and are preparing for full market launch.

Our core advantage is:

Proven operating methods + Deep understanding of ASEAN markets

We understand content. We understand local markets. What we need now is a hands-on platform leader who can turn these strengths into a product, a platform, and a scalable operating system.

2. Who Are We Looking For

We are not looking for an ordinary corporate manager. We are also not looking for someone who only manages one department.

We are looking for a core team member who can work closely with the founding team to build an international platform.

If you have been involved in building internet platforms, short video platforms, micro drama platforms, or content platforms, and you want to bring proven internet experience into international markets, we look forward to building a truly global entertainment platform with you.

3. Your Mission

Your mission is to lead the team in building Bite Shorts into an entertainment platform that ASEAN users choose to open every day.

From product and content to growth and monetisation, you will build an operating system that can be repeated, scaled, grown, and monetised over the long term.

The goal is to make Bite Shorts a truly competitive AI entertainment technology platform with international potential.

4. Key Responsibilities

1. Platform Strategy Planning

- Participate in developing the company's overall growth strategy and platform roadmap.

- Build the long-term development plan for the platform.

- Drive the platform's international expansion.

2. Overall Product Planning

- Develop the product roadmap.

- Continuously improve the user experience.

- Build the membership system, points system, and marketplace system.

- Drive fast and continuous product improvement.

3. Platform Operations

- Build the content operations mechanism.

- Establish recommendation and content distribution strategies.

- Improve watch time, retention rate, and user activity.

- Set up platform operation standards and processes.

4. User Growth Across All Channels

- Build the user growth system.

- Establish referral, invitation, and membership growth mechanisms.

- Improve DAU, MAU, retention rate, and user lifetime value (LTV).

5. Monetisation Across All Channels

- Build the content monetisation model.

- Establish the Bite Mall operating system.

- Build brand partnership and advertising business models.

- Drive continuous platform revenue growth.

6. Data-Driven Management

- Build the platform's business data system.

- Use data to continuously improve product and operation strategies.

- Build a data-driven management culture.

7. Team Building and Management

- Build and manage a cross-functional team.

- Coordinate Product, Operations, Growth, and Commercial teams.

- Establish standard workflows and performance evaluation systems.

- Ensure all departments work toward the company's business targets.

5. Requirements

Basic Requirements

- At least 5 years of experience in internet platforms, short video, micro drama, or content platforms.

- Experience leading core business areas such as Product, Platform Operations, Growth, or Monetisation.

- Experience building a product or platform from 0 to 1, or scaling a fast-growing platform.

- Strong understanding of product, operations, growth, and monetisation logic.

- Strong data analysis ability and business judgment.

- Good team management and cross-department collaboration skills.

- Entrepreneurial mindset and willingness to take on challenges.

- Willingness to participate in international market development.

Candidates With Experience From the Following Companies Will Be Preferred

- TikTok

- TikTok Shop

- ReelShort

- DramaBox

- iQIYI International

- YouTube Shorts

- Shopee

- Lazada

Candidates With Experience in the Following Areas Will Also Be Preferred

- Platform product

- Platform operations

- User growth

- Recommendation systems

- Monetisation

- Content platforms

- Content commerce

6. First-Phase Key Objectives

Your first-phase objective is not just to complete a few product functions.

Your key responsibility is to build a platform operating system that can support the long-term growth of Bite Shorts.

Key objectives include:

- Building the platform product roadmap.

- Building the content operations system.

- Establishing recommendation and distribution mechanisms.

- Building the membership system and points system.

- Building the Bite Mall operating system.

- Establishing the platform data analysis system.

- Building the user growth mechanism.

- Achieving the user growth and commercial targets set by the Board of Directors.

7. What We Offer

- High salary, negotiable based on ability and experience.

- Performance bonus linked to the overall results of the platform.

- Long-term Employee Share Option Plan (ESOP).

- Direct collaboration with the founding team.

- Participation in the company's core strategic planning.

- Strong decision-making space and an entrepreneurial platform.

- The opportunity to build an AI entertainment technology platform starting from ASEAN and expanding internationally.

8. The Future

China's micro drama and content commerce models are already highly mature, while Southeast Asia remains a market with strong growth potential.

We aim to bring proven product, operation, and commercial models from China into ASEAN, and eventually expand to the global market.

If you want to join a platform venture that is truly being built from 0 to 1;

If you want to help grow a platform from ASEAN to the international market;

If you want to build more than just an app, but an international entertainment platform;

We welcome you to join Bite Shorts and build the next generation of AI entertainment technology platform with us.