Art Director (Assistant Manager Level)

Summary

The Art Director is responsible for driving Baskin-Robbins visual identity and creative direction across Malaysia and Singapore, ensuring engaging, innovative, and trend-setting creative execution that resonates with consumers across both markets. This role will work closely with marketing, digital, product, and cross-functional teams to craft compelling brand experiences that delight our customers while maintaining a consistent and distinctive Baskin-Robbins brand identity.

Key Responsibilities

• Lead the creative direction for all marketing campaigns, digital content, in-store visuals, packaging, and advertising materials across Baskin-Robbins Malaysia and Singapore.
• Develop innovative concepts that align with brand objectives and appeal to our consumers.
• Ensure consistency in brand identity across all touchpoints while pushing creative boundaries.
• Oversee and execute high-quality visual assets, including social media content, digital ads, campaign materials.
• Work closely with graphic designers, photographers, and videographers to produce engaging content.
• Stay updated on design trends, pop culture, and industry best practices to keep the brand fresh and relevant.
• Craft compelling brand narratives through visual storytelling that enhances consumer engagement.
• Develop seasonal and thematic campaign visuals that align with Baskin Robbins promotional calendar.
• Manage and mentor an in-house creative team, fostering a culture of innovation and excellence.
• Work closely with the marketing and product teams to translate business goals into creative execution.
• Collaborate with external agencies, production houses, and influencers on campaign rollouts.
• Oversee photoshoots and video productions to ensure high-quality execution of creative ideas.
• Lead the development of social media and digital-first creative assets that drive engagement and conversions.

Job Requirements

• Strong portfolio showcasing expertise in branding, digital content, and campaign execution.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Experience in video editing, motion graphics, and animation is a plus.
• Solid understanding of digital and social media trends, especially TikTok and Instagram.

Qualification

• Possess a degree in Graphic Design, Visual Arts, Multimedia, or related field.
• 5+ years of experience in a creative role, with at least 2 years in a leadership capacity.

Others

• Annual leave: 18 days
• Free Birthday Cake
• Staff purchase discount
• Outpatient Medical
• Group Insurance & GP Medical coverage
• Other will be explained for those hired due to confidentiality