Assistant Brand Manager (Food Service)

• Conduct research and competitor analysis to identify emerging market trends of consumers and F&B.
• Implement & Execute annual brand plan including innovation campaigns to drive higher customer retention and loyalty.
• Implement brand communication plans.
• Drives the end-to-end process of bringing new products from concept to market, including ideation, design, prototyping, testing, and launch.
• Monitor product quality, design and brand alignment.
• Monitor and review effectiveness of brand campaigns.
• Generate creative materials, templates and collaterals.
• Stay updated on industry trends and best practices in branding and marketing to continuously improve brand strategies and tactics.
• Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
• A&P Expenses Tracking.

Job Requirements:

• Education : Bachelor's Degree in Marketing / Business Related
• Experience: 2–4 years in Brand Management or Trade Marketing. Experience in B2B or Food Service is highly preferred.
• Culinary Empathy: A strong understanding of Back of House operations; you know how a professional kitchen flows and what a chef values.
• Analytical Mindset: Proficiency in translating complex data sets (e.g., Technomic, NPD, or internal sales data) into actionable marketing strategies.
• Collaboration: Ability to work cross-functionally with R&D, Culinary, Supply Chain, and Sales teams.
• Communication: Exceptional storytelling skills to turn product features into profitable solutions for operators.
• Creative Eye: Ability to oversee and develop visual assets that align with a premium brand identity.