Assistant Manager, Brand & Product Marketing

About the Role

We are looking for a proactive and commercially minded Brand & Product Marketing Assistant Manager to drive brand positioning and go-to-market strategies for assigned product categories.

You will work closely with Product Management, Sales, Retail, Digital Marketing and regional/HQ teams to execute integrated campaigns, strengthen brand presence and improve marketing performance.

We are looking for someone who can take ownership, think strategically and execute independently in a fast-paced, cross-functional environment.

Responsibilities

• Own end-to-end go-to-market planning and campaign execution for assigned product categories.
• Strengthen and safeguard ASUS and sub-brand positioning across marketing touchpoints.
• Develop marketing strategies based on product positioning, target audiences, market opportunities and business priorities.
• Work closely with Product, Sales, Retail, Digital Marketing and HQ teams to ensure effective GTM execution.
• Conduct market, consumer and competitor analysis and translate insights into actionable strategies.
• Manage assigned marketing budgets and ensure effective utilization of marketing funds.
• Coordinate the development and localization of campaign and content assets while maintaining brand consistency.
• Track campaign performance, analyse results and recommend improvements to strengthen ROI and marketing effectiveness.
• Manage multiple projects independently and ensure timely delivery.

Requirements

• Bachelor's Degree in Marketing, Mass Communications, Business or a related field.
• Around 4–5 years of relevant experience in Brand Marketing, Product Marketing, Consumer Marketing or a related role.
• Good understanding of brand management, GTM strategy and integrated marketing campaigns.
• Experience in marketing budget planning and management.
• Good understanding of retail, digital, social media and e-commerce marketing.
• Strong analytical, commercial and problem-solving skills.
• Strong project-management and cross-functional coordination skills.
• Able to work independently, take ownership and manage multiple priorities with minimal supervision.
• Good communication and stakeholder-management skills.
• Good command of English and Bahasa Malaysia. Mandarin will be an added advantage.
• Strong interest in technology, AI, PCs, laptops, gaming or consumer electronics will be an advantage.

What You Will Gain

• End-to-end exposure to brand building and product GTM strategy.
• Experience managing integrated campaigns across retail, digital, social and e-commerce channels.
• Opportunities to work closely with local and regional/global stakeholders.
• Greater ownership of marketing strategy, budgets and campaign performance.