Assistant Manager / Manager, Branding

About The Role

To support the development and implementation of the LBS brand strategy across corporate and property-related initiatives, ensuring consistent brand positioning, identity and communication across key touchpoints. The Assistant Manager, Brand leads assigned brand projects and workstreams, translating business objectives into effective brand solutions and working closely with internal stakeholders, agencies and project teams to deliver high-quality brand and marketing initiatives.

Key Responsibilities

• Support the development and implementation of LBS brand strategy, positioning and initiatives across corporate and property touchpoints.
• Lead or support corporate and project brand positioning, narratives, value propositions, messaging and creative direction.
• Translate business and project objectives into practical brand strategies, concepts and communication platforms, ensuring consistent market execution.
• Provide brand direction to internal stakeholders and review key brand applications, campaigns and creative materials to ensure alignment with LBS brand standards.
• Lead assigned integrated brand and marketing campaigns across digital, social media, OOH, print, events and other relevant channels.
• Develop campaign briefs and creative direction, and provide guidance to agencies, designers, production partners and vendors.
• Support corporate events, property launches, exhibitions, activations and other brand experiences, ensuring consistency from communication through to execution.
• Oversee and coordinate corporate and project content across websites, social media, EDMs, Knowledge Hub and Hello by LBS.
• Monitor market, consumer, competitor and property industry developments, identifying relevant trends, opportunities and risks.
• Lead assigned projects and workstreams from briefing and planning through execution, managing timelines, deliverables, quality and key risks.
  
  

Our Requirement

• Bachelor's Degree in Marketing, Branding, Mass Communications, Advertising, Public Relations, Business or a related discipline.
• 5–7 years of relevant experience in branding, marketing, communications, advertising, creative agency, property or related fields.
• Strong understanding of brand strategy, positioning, visual identity, integrated marketing communications and customer experience.
• Proven experience in managing brand projects or campaigns, with the ability to coordinate multiple stakeholders, agencies, vendors and deadlines.
• Strong creative judgement and ability to translate business objectives into practical brand and communication solutions.
• Strong written and verbal communication, presentation, stakeholder management and influencing skills.
• Proficient in Microsoft Office; familiarity with Canva, Adobe Creative Suite, social media, digital content and analytics tools is an advantage.
• Commercially minded, organised, proactive and able to work independently while managing multiple priorities and workstreams.
• Willing to travel and support events outside normal working hours when required.