Assistant Manager Marketing (Brand & Communication / Sales & Marketing)

We are looking for dynamic and creative marketing professionals to join our team. We have two opportunities available, focusing on Branding & Communication and Sales & Marketing. Both positions are based in Kulai, Johor.

1. Assistant Manager - Branding & Communication

Job Description

1. Branding and Communications

• Support the development and implementation of branding, marketing and communications strategies for Genting Property and its project brands.

• Maintain consistent brand identity, messaging, tone and visual presentation across websites, social media, advertisements, presentations and marketing materials.

• Help establish practical brand standards, templates and communication processes for the newly established Marketing Department.

• Support branding exercises, project naming, corporate identity development, rebranding initiatives and launch preparation for existing and future projects.

2. Content and Social Media

• Plan and manage annual, monthly and weekly marketing, social media and communications calendars.

• Develop, edit and review content in English, Bahasa Malaysia and Mandarin for websites, social media, advertisements, presentations, media materials and stakeholder communications.

• Coordinate content across Facebook, Instagram, LinkedIn, TikTok, YouTube, websites and other relevant platforms.

• Capture basic photographs and short videos using a mobile phone or camera for TikTok, Instagram Reels, project updates and event coverage when required.

• Review basic content and social media performance insights to improve future communications and content planning.

3. Media and Marketing Materials

• Coordinate media interviews, press activities, advertorials, site visits, project announcements and other public relations activities.

• Prepare media briefs, talking points, project fact sheets, presentations and supporting materials for management and stakeholders.

• Manage the development of brochures, advertisements, presentations, project profiles, signage and other marketing collateral.

• Prepare clear briefs and coordinate the Graphic Designer, agencies, photographers, videographers and vendors through to final delivery.

4. Stakeholder and Project Coordination

• Coordinate with internal and external stakeholders to gather accurate project information, obtain approvals and deliver communication requirements.

• Work closely with the Senior Digital Marketing Executive and Graphic Designer on content, website updates, campaigns, visuals and marketing materials.

• Support communication requirements for project launches, corporate events, exhibitions, conferences, stakeholder engagements, awards and industry activities.

• Ensure important project milestones, partnerships, events and achievements are communicated through the appropriate corporate and project channels.

5. Reporting and Operational Support

• Prepare marketing reports, management presentations, project updates and upcoming action plans.

• Support quotation comparisons, purchase requisitions, marketing budget tracking, invoice verification and vendor deliverables.

• Take ownership of assigned projects and manage multiple deadlines, urgent requests and changing priorities.

• Undertake other marketing, communications, project support and administrative responsibilities assigned by management according to business and operational requirements.

Job Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Mass Communications, Branding, Business or a related field.

• Minimum four to six years of relevant experience in marketing, branding, communications, public relations or content management.

• Experience in property development, township development, industrial property, technology, corporate marketing or a related industry is preferred.

• Strong written and spoken command of English, Bahasa Malaysia and Mandarin, as the role will coordinate with internal and external stakeholders, including business partners and stakeholders from China.

• Strong writing, editing, proofreading, presentation and stakeholder coordination skills.

• Experience developing corporate content, social media calendars, presentations and marketing collateral.

• Experience coordinating media activities, corporate events, agencies and external vendors.

• Able to manage multiple brands, projects, communication channels and stakeholder groups.

• Able to take ownership, establish new processes and work independently with limited supervision.

• Strong attention to detail and the ability to verify information before publication.

• Comfortable capturing basic photographs and short videos for social media and event coverage.

• Good working knowledge of Microsoft 365 applications, particularly PowerPoint, Word and Excel.

• Familiarity with social media platforms, website content management systems and digital communication channels.

• Ability to use Canva or Adobe Photoshop would be an advantage but is not required.

• Experience supporting rebranding initiatives, project naming or new project launches would be an advantage.

• Comfortable using artificial intelligence enabled productivity and content tools responsibly for research, planning and workflow efficiency.

• Willing to travel to project locations and occasionally work outside normal office hours for launches, events and urgent communication requirements.

• Candidates may be required to provide relevant work samples such as social media content, presentations, articles, campaign materials or branding projects.

2. Assistant Manager - Sales & Marketing

Job Description

• Plan and execute sales and marketing strategies to support property sales, lead generation and overall business objectives.
• Organise and manage roadshows, property launches, exhibitions, events and promotional activities to generate leads and enhance project visibility.
• Develop targeted marketing and customer engagement initiatives to expand the customer database and improve sales performance.
• Analyse customer and sales data, market trends and competitor activities to identify opportunities and develop actionable strategies.
• Build and maintain strong relationships with customers, agencies, business partners and relevant external stakeholders.
• Support the preparation and submission of APDL applications and liaise with relevant government authorities to ensure compliance and timely submission.
• Coordinate property lot applications and release processes with relevant authorities and internal stakeholders where required.
• Support digital and offline marketing initiatives to enhance lead generation and customer engagement.
• Prepare sales and marketing reports and provide recommendations to Management.
• Perform other sales and marketing duties or ad hoc assignments as directed by Management.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, Property, Real Estate or a related field.
• Minimum 3 years of relevant experience in property sales and marketing, preferably within the property development industry.
• Experience in property launches, roadshows, exhibitions, events and lead generation will be an advantage.
• Experience in APDL applications and liaison with KPKT, PKPJ or other relevant authorities will be an added advantage.
• Strong market analysis, database management and customer engagement skills.
• Good knowledge of digital marketing platforms and tools.
• Excellent communication and interpersonal skills in both Bahasa Malaysia and English.
• Strong organisational, negotiation and stakeholder management skills.
• Proactive, commercially driven and results-oriented.
• Willing to travel and work on weekends or public holidays when required for events and roadshows.