Assistant Manager Sales (Melaka)

Assistant Manager Job Scope

Job Title: Assistant Manager

Department: Sales

Location: Melaka

Reporting to: Regional Manager, Sales

Job Purpose

The Assistant Manager (AM) is responsible for leading and achieving student recruitment outcomes while supervising a team of Education Counsellors. This role emphasizes both individual student recruitment and progression, as well as effective team leadership, motivation, and supervision. The AM acts as a bridge between management and the Sales team, ensuring strategic objectives are achieved and operational excellence is maintained.

Key Responsibilities:

Student Recruitment & Progression

Actively participate in sales activities such as Open Days, education fairs, exhibitions, roadshows, school visits, and recruitment campaigns to attract new students.

Promote University programmes to prospective students and parents through persuasive and professional communication.

Drive new student recruitment by counselling and converting potential students into enrollments.

Encourage and facilitate the progression of current students into higher-level programmes.

Consistently meet individual sales targets while contributing to departmental objectives.

Provide accurate and up-to-date information about programmes, admissions, and career pathways.

Undertake any additional tasks assigned by the reporting line manager.

Execute duties in line with the Sales Department's policies and systems.

Sales & Recruitment Target

Lead, manage, and execute student recruitment activities to achieve the University's Centre and Group new enrollment (NE) targets.

Develop and implement localized sales strategies to expand market reach and increase applications.

Monitor performance metrics such as applications, conversions, and leads, ensuring timely follow-ups.

Build and maintain strong relationships with agents, local councils, and community organizations to generate leads.

Team Management & Supervision

Supervise daily operations of Education Counsellors to maintain productivity and adherence to SOPs.

Coach, mentor, and motivate the team to meet individual and collective recruitment targets.

Track KPIs (calls, leads, conversion rates, progression rates) and provide constructive performance feedback.

Serve as the first point of contact for resolving student or team-related issues.

Cultivate a positive and supportive work environment that fosters engagement and retention.

Provide regular performance updates and market insights to the Regional Manager.

Operations & Reporting

Ensure accurate reporting of sales pipelines, conversions, and market trends to the Regional Sales Manager.

Manage local sales budgets, resources, and related activities efficiently.

Collaborate with academic and operations teams to ensure a smooth transition from applicant to student.

Key Competencies (Preferred)

Proven track record of achieving and exceeding sales or recruitment targets.

Strong leadership, coaching, and motivational abilities.

Excellent interpersonal, verbal, and written communication skills.

Ability to build rapport with students, parents, and external stakeholders.

Strong organizational and time-management skills.

Analytical and problem-solving skills with attention to detail.

Proficiency in CRM systems, reporting tools, and digital communication platforms.

High ethical standards in student counselling and recruitment practices.

Flexibility and adaptability to evolving market conditions and institutional priorities.

Qualifications & Experience

Possess at least a Bachelor's degree or higher qualification.

Minimum 35 years of experience in student recruitment, sales, or education counselling.

Previous experience in supervising or leading a team is preferred.

Demonstrated success in meeting sales or recruitment goals.

Experience in higher education or a service-based industry is an advantage.