Assistant Manager/Senior Executive - Trade Marketing

Job Summary

This role is responsible for driving trade marketing initiatives across retail outlets, including shopper activations, promotional campaigns, supplier partnerships, budget management, and campaign performance analysis, to drive store traffic, sales growth, customer engagement, and commercial performance.

Key Responsibilities:

• Lead and manage trade marketing plans and initiatives across Sunway Multicare Pharmacy to drive store traffic, sales, basket size and shopper engagement.
• Develop and execute trade and shopper activations, including contests, roadshows, sampling, new product launches and other strategic promotional activities.
• Work closely with vendors and suppliers to ensure effective planning and timely execution.
• Manage trade marketing budgets and supplier A&P support, ensuring effective utilisation and alignment with approved targets.
• Work closely with Area Managers and Outlet Managers to drive and monitor the implementation of marketing campaigns and promotional plans across outlets.
• Monitor and analyse campaign performance, KPIs and effectiveness, providing actionable recommendations to improve future campaigns.
• Analyse market insights, competitor activities and store-level data to identify business opportunities and drive sales, customer engagement and outlet traffic.
• Build and maintain strong relationships with key suppliers and business partners, and identify opportunities for joint marketing initiatives, trade support and commercial partnerships.
• Lead and coordinate cross-functional stakeholders to ensure smooth execution of trade marketing initiatives and deliver projects within agreed timelines and objectives.
• Perform any other duties and responsibilities assigned by Management from time to time.

Job Requirements:

• Minimum Bachelor Degree in Business, Marketing, Advertising, Mass Communications, or related field.
• Minimum 3-5 years of relevant working experience in Trade Marketing or Category Management is preferred.
• Experience in the Pharma industry, FMCG, Principal or Distributor, Retail or Healthcare will be an advantage.
• Excellent communication, interpersonal, negotiation, and presentation skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
• Strong planning, organisational, commercial and analytical abilities, with good understanding of trade marketing and retail operations.
• Ability to manage multiple projects independently and lead initiatives under tight deadlines.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Possess own vehicle and be willing to travel for work-related purposes.