Assistant Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

Support the development of annual and quarterly marketing plans aligned with business goals.

Identify market trends, audience insights, and competitor activities to guide campaign direction.

Propose creative marketing angles for PEOPLElogy products.

2. Campaign Management

Lead end-to-end execution of digital and offline campaigns, including concepting, content planning, budgeting, and reporting.

Coordinate with internal teams (Product, Sales, Content, Social) to ensure cohesive campaign rollouts.

Monitor performance and optimize campaigns to improve leads, conversions, and ROI.

3. Content & Social Media Management

Oversee content calendars, ensuring timely posting across platforms (FB, IG, TikTok, LinkedIn).

Review and refine marketing content, copywriting, visuals, and social media assets.

Manage community engagement (comments, enquiries) to improve lead quality and customer experience.

4. Branding & Creative

Maintain brand consistency across all marketing materials and public communications.

Work with designers, agencies, videographers to deliver impactful creatives.

Contribute to storytelling strategies that strengthen PEOPLElogy's brand image.

5. Data Analytics & Reporting

Monitor and analyze overall campaign performance across digital and offline channels.

Review social media and content performance to identify trends, strengths, and gaps.

Prepare clear reports with insights and recommendations to improve future campaigns.

Maintain weekly/monthly dashboards and performance summaries for management.

6. Stakeholder Collaboration

Work closely with the Sales and Product teams to align marketing plans with programme priorities.

Coordinate with external partners, vendors, agencies, and media owners.

Prepare and provide clear event briefs to the Events Team, including objectives, key messages, target audience, programme flow, creative requirements, and promotional plans.

Support events, webinars, roadshows, and partnerships when needed.

7. Event Management

Plan and coordinate marketing-driven events such as roadshows, product launches, scholarship activities, and engagement events.

Ensure all event collaterals, promotions, and messaging align with brand guidelines.

Collaborate with the Events Team to oversee logistics, timelines, and onsite execution.

Manage pre-event, during-event, and post-event marketing activities to maximize visibility and lead generation.

Track event performance, compile insights, and recommend improvements for future activations.

Requirements

Degree in Marketing, Communications, Business, or related field.

Minimum 78 years experience in marketing.

Strong understanding of digital marketing (social ads, performance metrics, content strategy).

Good command of English and Bahasa Malaysia.

Creative, analytical, and comfortable managing multiple projects.