Purpose of Job
To assist the Director of Strategic Management in strengthening the company's brand presence through effective branding initiatives, client testimonial management, and digital presentations. This role will support marketing activities, ensuring consistent brand messaging and high-quality communication materials.
Key Responsibilities
Marketing Support responsibilities
Branding & Communication Support
- Assist in planning and implementing strategies to enhance the company's brand identity and communications.
- Coordinate the development of communication materials (including videos, presentations, and brochures) in line with brand guidelines and brand values.
- Ensure all marketing and communication content reflects the company's core values and objectives.
Client Testimonial Management
- Liaise with business units (BU) to gather testimonials and success stories for marketing purposes.
- Prepare and organize testimonial content for use in campaigns, presentations, business activities and digital platforms.
- Maintain a repository of client feedback and ensure timely updates for marketing initiatives.
Digital Presentation & Content Development
- Create and design digital presentations for internal and external stakeholders.
- Support the development of engaging content for LinkedIn and the official website.
- Assist in maintaining a content calendar and ensuring timely publication across these platforms.
Marketing Campaign Support
- Assist in executing marketing activities on LinkedIn and the official website.
- Monitor engagement and prepare basic reports with insights for improvement.
Coordination & Collaboration
- Work closely with internal, regional and group teams (design, brand materials, operations) to ensure cohesive marketing efforts.
- Coordinate with external vendors and agencies for marketing deliverables when required.
Compliance
- Ensure compliance with relevant company and/or group policies and procedures.
- Maintain accurate records and correspondence.
Representing the Company
- Perform any other reasonable duties as required.
Knowledge, Experience and Skill
- Bachelor's degree in Marketing, Mass Communication, Digital Media or related disciplines.
- Minimum 5 years of working experience in digital marketing, branding and communication, or related field.
- Strong communication and writing skills in English; and preferably good communication and writing skills in Bahasa Malaysia.
- Familiarity with LinkedIn marketing and website content management.
- Proficiency in MS Office and presentation tools (PowerPoint, Canva, etc.).
- Creative mindset with attention to detail.
