SUMMARY
The Assistant Media Manager is in training, in preparation for a managerial role that is responsible for leading the success of clients media campaigns by providing thought leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members. The Assistant Media Manager is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
KEY RESPONSIBILITIES
- To be able to effectively communicate with the creative agency team, clients and internal stakeholders to develop media strategies and campaigns. Collaborating with clients and the relevant teams to understand the client's business objectives and advertising strategy.
- Ensure that advertising messages align with the right media selection to achieve the client's communication objectives, thus meeting the set and agreed KPIs for the campaigns.
- Fair independence in identifying the most suitable media mix given the nature of each client's business, budget, and preferred advertising media, with some guidance provided by superiors. Media proposals to be approved by superiors.
- Presenting proposals, including cost schedules, to clients in a timely manner. Able to justify proposals and recommendations with sound data and informed perspectives, ensuring high conversion rate of said proposals.
- Managing projects and working with planners to execute approved planned media and ensuring all campaign executions are error-free.
- Prioritise tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute tasks like reporting: campaign launch, campaign end, monthly and weekly with high quality and consistency.
- Monitoring the performance of integrated advertising campaigns and reporting the results to relevant stakeholders. This also includes being able to critically analyse data sets to provide stakeholders with insights that will inform next steps.
- Ensuring all records and periodic reports are maintained and updated as required on assigned accounts.
- Researching the current media landscape and keeping up to date with the latest media trends. To be able to apply these trends into campaign recommendations. This includes new media or new methods of using existing media and new developments, such as coverage patterns, circulation of rate changes. Acute familiarity on clients marketing segments and shifts. Updates team of such developments.
- Building and maintaining a close relationship with clients, advertising platforms and media owners. This includes being able to manage difficult conversations and situations with clients and other stakeholders.
- Agile, to be able to work on several projects simultaneously, often for several different clients.
- Helps to train junior planners in proper methods of preparing, evaluating, and implementing media plans.
SKILLS AND COMPETENCIES
- Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- 4-5 years of media planning experience.
- Broad knowledge of media channels including both linear and online media (e.g. Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, etc), with an understanding of how integration works
- Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
- Familiarity with campaign evaluation metrics and media buying.
- Excellent written and verbal communication and analytical skills.
- Positive leadership. Ability to manage cross functional teams and multiple stakeholders.
- Strong priority and project management skills.
- Ability to mentor and guide junior staff within and outside of the team, to achieve collective positive outcomes.
- Adept in using industry tools and resources such as AQX, CMV, GFK, GWI, SimilarWeb, Google Analytics, with basic planning skills on Meta, Tiktok and Google Keyword Planner.
