Assistant Product Manager

ATL & MEDIA

• Drive the strategic development and optimization of brand content assets, working closely with digital teams to ensure compelling and timely deployment across all relevant channels.
• Collaborate strategically with Media Manager to develop and execute comprehensive brand media plans, driving maximum reach and engagement for campaigns and new launches.
• Proactively identify and contribute to the development of marketing-led external brand partnership opportunities, aligning them with brand objectives and strategic initiatives.

DIGITAL & E-COMMERCE

• Drive the marketing perspective in website management, partnering with digital and DMI teams to ensure brand content is up-to-date, highly user-friendly and optimized for conversions and an exceptional online consumer journey.
• Act as the primary marketing liaison with digital and e-commerce teams for all content management, ensuring strategic asset delivery and optimization across digital touchpoints to enhance user experience and drive sales performance.
• Actively leverage customer reviews, ratings, and user-generated content across digital platforms to enhance product credibility and drive purchase decisions

SOCIAL MEDIA & BRAND ADVOCACY

• Build the brand's social engagement and pro advocacy strategy, delivering growth in engagement, community expansion and share of voice across key platforms.
• Create best-in-class and innovative content for media campaigns, managing agencies, creators and media partners.
• Manage and strengthen brand advocate campaigns to accelerate share of voice, brand engagement and organic brand love across medical HCPs, med-fluencers & consumers.
• Leverage digital platforms and social capabilities to drive engagement, mentions and views