An Assistant Product Manager monitors all aspects of a product lifecycle, including long- and short-term development and marketing. This involves staying abreast of trends in the marketplace to ensure Wellchem's products competitive position.
Branding and Marketing
- Strategize branding and marketing initiatives for overall brands and campaigns.
- Plan and execute Marketing's quarterly programs and promotions.
- Plan, monitor, and manage the brand's expenditure (A&P).
- Plan and prepare brand's communication messages, media, tools and materials.
- Work closely with the sales team in achieving brand's target.
- Prepare new brand's launching activities and communication tools.
- Study competitor/ industry products or activities.
- Collaborate closely with the Marketing Manager and Business Development Manager to identify potential products.
Product Training
- Provide product training, updates and Q&A, including kick-off meeting, mid-year meeting, and new staff training.
- Coordinate with the principal team to provide medical knowledge to the sales team.
- Work closely with the Regulatory Affairs agency to address product issues (pharmacovigilance), forward any product complaints to RA for QC & follow up.
- Maintain and upkeep the product materials library online and offline.
Event Management
- Source relevant brands conferences and prepare the necessary gimmicks and conference tools.
- Source and liaise with vendors for deemed premiums and prints.
Commercial & Digital Marketing
- Assist key account personnel in providing or reviewing marketing artworks upon request.
- Write appropriate promotional copy and art direction for the relevant brand's artwork.
- Liaise with the Regulatory Affairs agency to check on KKLIU submission and advertisement regulation.
- Conceptualize brand's digital direction and campaigns for different platforms (Webpage, FB, IG, Tik Tok, XSH).
- Source and work closely with digital agencies for brand's execution, ads set up within the desirable timeline, targeting and budget.
- Review brands copies and artworks to ensure that the messages are in line with brands direction.
- Handle or engage chatbot for incoming enquiries for brand's social media platform FB & IG.
- Liaise with digital agencies for corporate's new website set up and ensure contents accuracy and keywords.
- Work with potential KOL practitioners for concept, recording, editing, story writing and media strategy.
- Continue to manage social media's overview and best practices.
E-commerce
- Prepare and write digital materials/ artworks for Wellchem's Shopee, Lazada & web page.
- Work closely with fulfilment department for managing and handling e-commerce fulfilment.
- Monitor e-commerce sale activities and coordinate inventory management with inventory team.
Others: Inventory Management
- Work closely with sales manager in providing sale and forecast activities data to business development
Others: Sale
- Assist Sale Manager to support the team with PIP (Performance Improvement Plan) by arranging training plan.
Requirements:
- Candidates must possess a Degree in Medical Science / Biomedical Science / Science & Technology / Physiotherapy / Occupational Therapy / Pharmacy or equivalent
- Prior experience in sales and marketing/ product management will be an added advantage
- Excellent analytical, critical thinking and problem-solving skills
- Effective collaboration in a team environment
- Good command of English and interpersonal skills
- Proficient with Microsoft Office, especially in Powerpoint, Excel, and Word, knowledge of Adobe Illustrator/ Photoshop, and Digital Marketing will be useful
