Assistant Project Manager (Influencer Marketing)

We are seeking an experienced and results-driven Assistant Project Manager to join our Malaysia Project Management team. If you're passionate about working with influencers and social media, you'll be managing exciting campaigns across Beauty, Food, Lifestyle, Home Appliances and more.

In this role, you will lead end-to-end influencer campaigns - from ideation to execution and analysis - while managing a team of project executives and freelancers to deliver strong, data-driven results aligned with business objectives.

What you will do:

• Work with Sales and Account Management teams to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide clear, actionable insights. Deliver regular reports and post-campaign analysis, comparing results against industry benchmarks
• Utilize knowledge of paid media in campaigns and proposals to optimize both campaign execution and results
• Ensure effective budget management and margin tracking throughout campaigns
• Confidently assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers
• Oversee and guide a team of project executives, ensuring efficient execution of campaigns and alignment with each campaign's objective
• Be the overall in charge of ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties
• Being the go-to source for advice within the team in Malaysia given your strong understanding of influencer marketing campaigns and processes

The successful candidate should have:

• At least 3 years experience working with influencers in Malaysia and across SEA (title may change based on your years of experience)
• Familiarity in influencer marketing campaign reporting and analysis, with the ability to educate team members on performance metrics
• Excellent problem-solving skills, with a proactive approach to identifying and addressing potential issues
• Good leadership and communication skills, with the ability to foster a positive, cohesive team environment
• Has experience managing multiple freelancers across APAC for regional campaigns
• Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change
• Organised, detailed, driven and results-oriented, with a focus on exceeding targets, meeting deadlines and setting high personal goals
• A social media user and familiar with trends on Tiktok, Instagram and Facebook.
• Understanding of Xiao Hong Shu and Lemon8 is a plus
• Well-written and spoken English is a must
• Ability to speak and write in Chinese is a plus

About Social Makers

Social Makers is a new integrated marketing service solution by TSL Media Group, built for brands that want more than just content. We go beyond branded content to deliver strategies and ideas that prioritise your communities and make an impact. From content creation, to community management, influencer collaborations to personalised events we help brands stay relevant and lead in conversations that matter.

About TSL & X10 Media

In March 2024, X10 Media (a regional influencer marketing agency) was acquired by TSL Media Group, an award-winning collective of media publications, creative services, and media-tech solutions. With this acquisition, TSL Media Group solidified its position as an end-to-end media and creative services provider in the regional media landscape.

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!