about the company
A leading property developer is seeking a strategic Assistant Project Marketing Manager. You will lead integrated marketing campaigns for diverse property portfolios and high-impact township initiatives. This is an exceptional opportunity for a professional who thrives at the intersection of real estate and the digital economy.
about the job
Strategic Marketing & Product Development
- Conceptualize and execute comprehensive marketing blueprints for a diverse portfolio of residential, commercial, and integrated developments.
- Provide market-driven insights during the development phase to ensure architectural designs and layouts align with target audience demands.
- Lead high-impact project launches, curated roadshows, and exclusive exhibitions to drive market presence.
Sales Support & Lead Generation
- Partner with Sales leadership to architect data-driven campaigns designed to funnel high-intent, qualified leads to the sales force.
- Oversee the customer journey through the coordination of show gallery experiences and private property previews.
- Empower internal teams and external agencies with high-conversion marketing kits and technical sales presentations.
Market Research & Competitor Analysis
- Conduct deep-dive research into property market trends, pricing benchmarks, and evolving buyer demographics.
- Maintain a pulse on the competitive landscape, analyzing rival pricing, incentives, and positioning strategies to guide pricing decisions.
Customer Engagement & Relationship Management
- Develop programs to enhance customer experience during the buying journey.
- Manage communication on project updates, handover timelines, and community-building initiatives.
- Gather feedback from buyers to improve future projects and marketing strategies.
Budget & Vendor Management
- Manage marketing budgets for projects and ensure cost efficiency.
- Liaise with creative agencies, media partners, and event organizers for campaign execution.
Corporate Governance
- Ensure the seamless integration of Anti-Bribery Management System (ABMS) requirements within all marketing processes.
skills and requirements
- Bachelor's Degree in Marketing, Business Administration, Real Estate Management, or a related field.
- Minimum 5-7 years of experience in property marketing.
- Strong proficiency in digital marketing, brand management, and market research.
- Familiarity with ISO standards or ABMS frameworks is highly regarded.
how to apply
The information provided above serves as a general outline of the position.
For more detailed information, we encourage you to apply now through this advertisement.
