Assistant Trade Marketing Manager

Yee Lee Trading Co Sdn. Bhd., a key subsidiary of Yee Lee Corporation Bhd, is seeking an experienced Trade Marketing professional to lead and execute channel strategies that drive in-market excellence. This is a pivotal role for candidates with a passion for building brand presence and sales impact at the point of purchase.

What You'll Be Doing:

• Develop and implement annual and quarterly trade marketing plans aligned with brand and sales objectives
• Craft compelling customer sell-in decks and trade presentations for internal and external stakeholders
• Execute trade promotions and consumer activation programs with precision and impact
• Collaborate closely with Sales, Key Account, and Brand teams to ensure alignment and seamless execution
• Manage in-store visibility, merchandising standards, and timely POSM deployment
• Track and report on trade spend effectiveness, ROI, and actionable insights for continuous improvement

What We're Looking For:

• A strategic thinker with hands-on experience in FMCG trade marketing or channel marketing
• Strong analytical mindset and commercial acumen to turn data into opportunity
• Understanding of retail dynamics, shopper behavior, and channel nuances
• Ability to convert brand direction into channel-specific go-to-market strategies
• A collaborative spirit with excellent stakeholder management skills

Bonus if you have:

• Experience handling modern trade and general trade channels
• Exposure to brand activation, distributor management, or shopper insights
• Familiarity with budgeting, forecasting, and category development