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Assistant Vice President, SLD - Deposits (CASA Acquisition) MY

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Job Description

Job Description :

  • Lead strategic partnerships to grow CASA customers, balances, and market share.
  • Plan & execute partner-led CASA acquisition programs across branch and digital onboarding channels, aligned to target segments
  • Own end-to-end partner onboarding: assessment, business case, due diligence, and approvals (Risk, Compliance, Legal, Operations).
  • Set acquisition strategy and campaign roadmap to deliver growth targets and maintain competitiveness.
  • Manage end-to-end campaign delivery: feasibility, requirements, UAT, channel readiness, launch, and post-launch monitoring and reporting.
  • Execute marketing initiatives to drive acquisition track and optimize performance against KPIs.
  • Improve onboarding experience and manage acquisition-related complaints and feedback.
  • Maintain T&Cs, documentation, and SOPs to comply with internal policy and Bank Negara Malaysia (BNM) requirements.
  • Collaborate with Marketing, Legal & Compliance, Risk, Operations, and Customer Experience to launch deposit products and campaigns.
  • Perform other duties as assigned.

More Info

About Company

CIMB Thai Bank Public Company Limited, previously known as Bank Thai Public Company Limited, was established in 1998 with the Financial Institutions Development Fund (FIDF) as the major shareholder. On 5 November 2008, CIMB Bank Berhad became the largest shareholder in Bank Thai and on 4 May 2009, the Bank completed the registration of its new name: "&#3608&#x3B;&#3609&#x3B;&#3634&#x3B;&#3588&#x3B;&#3634&#x3B;&#3619&#x3B; &#3595&#x3B;&#3637&#x3B;&#3652&#x3B;&#3629&#x3B;&#3648&#x3B;&#3629&#x3B;&#3655&#x3B;&#3617&#x3B;&#3610&#x3B;&#3637&#x3B; &#3652&#x3B;&#3607&#x3B;&#3618&#x3B; &#3592&#x3B;&#3635&#x3B;&#3585&#x3B;&#3633&#x3B;&#3604&#x3B; (&#3617&#x3B;&#3627&#x3B;&#3634&#x3B;&#3594&#x3B;&#3609&#x3B;)" in Thai and "CIMB Thai Bank Public Company Limited" in English. This name change reflects the official transition of Bank Thai from being a single company to a member of CIMB Group.

Job ID: 145099139