Klook Malaysia Marketing team is on the lookout for a dynamic individual with a passion for communication to spearhead the development and management of our Klook Kreator community in the Malaysia market and working closely with content creators to amplify our brand presence across social media.
What You'll Do
- Source, onboard, and manage a pipeline of high-quality content creators into the Klook Kreator Program aligned with brand and business goals.
- Identify high-potential Kreators and nurture strong, long-term relationships to grow the Klook Kreator community.
- Build and manage Kreator community using social channels (e.g. email, Telegram, WhatsApp)
- Foster partnerships with KOLs, agencies, and media to drive brand impact
- Plan and execute KOL marketing campaigns end-to-end, not limited to partner selection, briefing and execution. Manage timelines, deliverables, and budgets across multiple campaigns
- Support integrated campaigns, including mega sales, brand initiatives, destination pushes, and merchant activations.Monitor and analyse campaign performance (reach, engagement, conversions) and ensure campaigns achieve KPIs and ROI targets
- Optimise Kreator mix, content strategy, and budget allocation based on insights
- Work closely with Marketing, BD, PR, Operations, and Regional teams to align priorities and execute campaigns effectively
- Coordinate with operations for smooth campaign execution & delivery
What You'll Need
- At least 2 years of solid experience in KOL marketing, community management, or social media marketing and related fields
- Excellent command of English, both verbal and written communication
- Proficient understanding of social media platforms (Facebook, Instagram, TikTok, Telegram) & in-depth knowledge of the Malaysia influencers landscape
- Proven experience managing KOL campaigns end-to-end
- Data-driven mindset with ability to analyse and optimise performance
- Well-developed interpersonal and relationship management skills.
- A start-up attitude - highly collaborative with an entrepreneurial, roll-up your sleeves mindset. Not afraid to work independently when required
