Associate, Trade Marketing, NJOI and Chinese Content

WHY JOIN US

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES:

What You'll Do:

Marketing Campaign Management

• Support the planning and execution of marketing campaigns for Astro PayTV products and Chinese content.

• Work closely with Product, Content, Brand, Digital, Social Media and Content Partners to translate marketing plans into effective GTM activities.

• Coordinate with creative/media agencies and internal teams on campaign briefs, assets, timelines and execution.

• Support the development of campaign messaging and value propositions based on consumer and content insights.

Trade Marketing & Sales Support

• Support trade marketing initiatives for PayTV products across stores, kiosks, roadshows and other customer touchpoints.

• Develop and coordinate sales collaterals and trade materials to support customer acquisition and conversion.

• Work closely with Sales to ensure key product propositions, promotions and Chinese content campaigns are effectively communicated at the frontline.

• Conduct market/store visits to monitor execution and identify opportunities for improvement.

Chinese Content Marketing

• Support marketing campaigns for key Chinese dramas, variety shows and other Chinese content launches.

• Work with Content and external partners to translate content highlights, talent and key selling points into compelling consumer communications.

• Support content launch plans across ATL, digital, social, trade and other relevant touchpoints.

• Stay updated on Chinese entertainment trends, audience preferences and competitor activities to identify relevant opportunities.

Consumer & Market Insights

• Develop a strong understanding of Chinese-speaking audiences and PayTV consumer segments, including their content preferences and consumption behaviour.

• Monitor competitor, streaming and entertainment trends to identify opportunities for Astro.

• Translate insights into relevant campaign ideas, messaging and execution opportunities.

Campaign Performance & Reporting

• Track and analyse campaign and content performance against agreed KPIs.

• Prepare campaign reports highlighting key results, learnings and recommendations.

• Apply learnings to improve future PayTV and Chinese content campaigns.

• Manage campaign timelines, follow-ups and deliverables to ensure smooth execution.

Cross-Functional Collaboration & Adhoc Tasks

• Work closely with Product, Content, Brand, Digital, Social Media, Sales, Trade Marketing and external partners.
• Support other marketing initiatives and projects as required

REQUIREMENTS:

Who You Are

• Bachelor's Degree in Marketing, Business, Communications, Advertising or a related discipline.
• Minimum 2-3 years of experience in marketing, brand, product marketing, trade marketing, advertising or campaign management, preferably within the media, entertainment, telecommunications or agency environment.
• Good understanding of integrated marketing communications, including ATL, BTL, digital, social media and trade marketing execution.
• Experience supporting end-to-end marketing campaigns, including campaign planning, coordination, execution and post-campaign analysis.
• Strong project management and coordination skills with the ability to manage multiple stakeholders, priorities and timelines simultaneously.
• Familiarity with consumer insights, market research and campaign performance measurement.
• Strong analytical skills with the ability to interpret marketing data and derive actionable recommendations.
• Proficient in Microsoft Office applications, particularly PowerPoint, Excel and Word.
• Exposure to Google Analytics, social listening tools or digital marketing analytics platforms would be an added advantage.
• Strong presentation, communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.
• Able to work independently while also collaborating effectively within cross-functional teams.
• Highly organised, detail-oriented and proactive in driving tasks to completion.
• Passionate about entertainment, media and content marketing, with a strong interest in Chinese content and audience trends.
• Proficiency in Mandarin and English (written and spoken) will be an added advantage, as the role involves working closely with Chinese content, partners and audience segments.