AVP, Base Management
AVP, Base Management
Astro7-10 Years
- Posted 10 hours ago
- Be among the first 10 applicants
Job Description
WHY JOIN US
Job Responsibilities
Customer Retention & Churn Management
Qualification Requirements:
- We practice a vibrant & energetic office culture.
- We provide opportunities for career advancement within the company.
- Good performance is always rewarded accordingly.
Job Responsibilities
Customer Retention & Churn Management
- Develop and implement retention strategies to reduce churn.
- Monitor customer churn trends and identify key drivers impacting subscriber retention.
- Lead proactive retention and save campaigns for at-risk customer segments.
- Evaluate campaign effectiveness and recommend improvements.
- Define lifecycle journeys across acquisition, onboarding, engagement, retention, recontracting, winback, and loyalty stages.
- Develop targeted offers and propositions based on customer behavior and segment needs.
- Identify opportunities to enhance customer lifetime value (CLV).
- Monitor subscriber KPIs including churn, retention, recontracting, ARPU, and revenue.
- Build business cases and recommendations to improve customer and commercial outcomes.
- Track and report campaign performance against business targets.
- Collabrate with Content team to define content and channel strategies that support subscriber acquisition, retention and engagement objectives.
- Identify gaps and opportunities within the channel portfolio, including Linear TV, OTT app and streaming propositions.
- Monitor customer consumption trends and competitor offerings to recommend improvements to the content ecosystem.
- Analyze customer data and develop actionable insights.
- Leverage predictive models and customer segmentation to improve targeting accuracy.
- Utilize customer behavior, usage and viewership data to identify growth opportunities.
Qualification Requirements:
- Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, Data Analytics, Finance or a related field.
- MBA or relevant professional certification is an added advantage.
- Minimum 7-10 years of experience in Customer Lifecycle Management, CRM, Retention, Base Management, Commercial Strategy, Marketing Analytics, or related fields.
- Minimum 3-5 years of people management experience.
- Proven experience managing customer retention, churn reduction and revenue growth initiatives.
- Strong experience in campaign analysis and performance management.
- Experience developing business cases and presenting recommendations to senior leadership.
More Info
Key Skills
Campaign Analysis
Commercial Strategy
About Company
Skills:
Forecasting, Performance management, scenario planning, Financial Planning, Accounting, Audit, Executive board reporting, Benchmarking, Risk management, Governance frameworks