Job Description
Job Overview:
The Activation Manager is responsible for planning, managing, and executing brand activations, events, and campaigns for leading international and local brands. This role involves overseeing day-to-day project operations, ensuring seamless execution, and maintaining strong client and stakeholder relationships. The Activation Manager will work closely with internal teams, vendors, and clients to deliver impactful and results-driven activations.
Key Responsibilities:
Project & Activation Management:
- Lead the end-to-end planning and execution of activations, events, and brand campaigns.
- Oversee project timelines, budgets, and deliverables to ensure smooth execution.
- Coordinate with internal teams, external vendors, and partners to ensure all elements align with project goals.
- Conduct site visits, manage logistics, and troubleshoot on-ground issues during activations.
- Ensure all activations align with the brands vision, objectives, and KPIs.
Client & Stakeholder Management:
- Serve as the main point of contact for assigned projects, providing updates and reports to clients.
- Build and maintain strong client relationships, understanding their needs and expectations.
- Present activation plans, progress reports, and post-campaign analysis to stakeholders.
Team Coordination & Leadership:
- Work closely with the internal creative, production, and operations teams to ensure flawless execution.
- Supervise brand ambassadors, promoters, and event staff during activations.
- Train and guide junior team members, ensuring best practices are followed.
Performance & Reporting:
- Track and measure activation performance, providing insights and recommendations for improvements.
- Prepare post-event reports, case studies, and analysis on ROI and engagement metrics.
- Continuously explore innovative activation strategies to enhance brand presence and engagement.
Requirements:
- Minimum 35 years of experience in event management, brand activations, or marketing.
- Proven track record in managing large-scale activations, brand experiences, or experiential marketing.
- Strong project management skills with the ability to multitask and meet deadlines.
- Excellent communication, presentation, and negotiation skills.
- Ability to thrive in a fast-paced, high-pressure environment.
- Willing to travel and work on-site during activations when required.
Preferred Skills:
- Knowledge of BTL marketing, exhibitions, sales & marketing solutions, CRM, and brand ownership projects.
- Experience working with international and local brands in various industries.
- Strong analytical skills to evaluate activation performance and suggest improvements.
- If youre passionate about creating impactful brand experiences and driving successful activations, join Trad3mark Integration S/B and leave your mark in the industry!
