We are looking for a creative, high-energy Brand Executive to be the driving force behind the influencer ecosystem and community growth for one of our flagship skincare DTC brands across Malaysia and Southeast Asia. If you live and breathe skincare trends, know how to spot the next big creator, and love building genuine brand love, this is for you.
THE OPPORTUNITY
- Direct Impact: Own the end-to-end influencer strategy for a high-growth DTC skincare brand across Malaysia and Southeast Asia.
- High-Performance Culture: Work alongside a leadership team with backgrounds from McKinsey, Procter & Gamble, and Shopee with goals to be the home to the Southeast Asia's best-run consumer brands of tomorrow
- End-to-End Ownership: Move beyond simple posting to managing full-funnel content for campaigns, from creative briefing to performance reporting.
YOUR RESPONSIBILITIES
- Influencer Management: Identify, recruit, and manage relationships with influencers and KOLs, handling everything from initial outreach to final content approval.
- Content Strategy Development: Ideate and write clear, inspiring, and conversion-focused briefs that align creator content with our brand identity.
- Community Building: Grow and nurture our online community, turning customers and creators into brand advocates through engagement and exclusive initiatives.
- Social Media Handling: Manage day-to-day social media operations (Instagram, TikTok, Threads) including content scheduling and community management.
- Campaign Execution: Support the wider marketing team in executing multi-channel launches, ensuring all brand touchpoints are cohesive.
- Creators Performance Reporting: Monitor and report on campaign KPIs (reach, engagement, ROI) to provide data-driven insights for future strategies.
YOUR PROFILE
- Experience: You have 0-2 years of relevant experience in brand management, e-commerce, marketing, or other technical role, preferably at a fast-paced startup / B2C space.
- Category Passion: A genuine obsession with skincare and beauty, understanding the trends, the ingredients, and the top creators as well as wide knowledge of social media platforms (IG, TikTok, XHS, FB)
- Communication: Excellent writing skills for crafting briefs, copywriting, and engaging with our community.
- Execution Powerhouse: Detail-oriented and highly organized with the ability to manage multiple creator workflows and deadlines simultaneously.
- Proactive & Eager: A self-starter who thrives in a fast-paced hustle environment.
- Aesthetic Eye: Strong visual sense and understanding of what makes scroll-stopping content in the beauty industry.
- Startup fit: Thrives in a high growth and dynamic environment, and enjoys the hustle
ABOUT US
Our mission is to build a house of reputable Southeast Asian brands that customers love, by being exceptional operators in beauty and baby categories. We value ownership, speed, and ambition, with a sense of belonging towards a shared goal. Join us on our quest!
