Brand Content Executive

We are looking for a Brand & Communication Content Strategist who can define, articulate, and protect the voice of the brand across every touchpoint. This role focuses on storytelling, positioning, narrative clarity, and emotional resonance, ensuring that every piece of communication builds long-term brand equity.

This role requires deep thinking about who we are, what we stand for, and how we communicate it consistently.

What You'll Be Doing:

• Own and evolve the brand's core narrative, messaging pillars, and voice across all touchpoints.
• Translate company vision, values, and positioning into clear, compelling storytelling.
• Develop and maintain brand frameworks, tone-of-voice guidelines, and content playbooks.
• Lead creation of brand-first content including website copy, thought leadership, social narratives, and campaigns.
• Drive launch communications, announcements, and PR-related content.
• Shape audience-specific messaging for customers, partners, press, and internal teams.
• Build trust and emotional connection through consistent, authentic brand storytelling.

What We're Looking For:

• Bachelor's degree in Marketing, Journalism or relevant work experience.
• Fluency in English & Chinese
• Creative and detail-oriented
• Able to showcase good writing & editing skills for content creation
• Able to work with other team members & department
• Ability to organize daily workload by priorities
• 1-2 years Experience in content writing

Perks:

• Free shuttle bus from LRT Abdullah Hukum Station
• Performance incentive
• Annual bonus
• Medical insurance
• Company Trip
• Gym subsidy
• Parking subsidy