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Job Purpose
We are disrupting the personal care industry, and with that comes the need for a top marketing talent. We are looking for a talented and versatile Brand Innovation Manager who is passionate about uncovering consumer insights and delivering innovations. This is a strategic role with geographical coverage of total Southeast Asia. He/She will help develop and implement effective brand-building strategies. Responsible to brainstorm ideas to meet business and marketing objectives, help execute plans and report on initiatives results.
You will play an essential role to:
1.Strategic Innovation Planning
- Together with R&D and VIC, lead the crafting of 5 years innovation funnel for all categories.
- Conduct and Implement innovation ideation session/ Workshops covering products, packaging, communications (incl. CRM) and promotions that is aligned to the brand platform, business objectives and market needs.
2.Strategic Initiatives
- Develop and implement marketing plans for individual market in charge.
- Analyze executions and provide recommendations.
3.Brand Management
- Owner of respective category brands.
- Development brand platform, strategies, architecture, and positioning for all categories.
- Ensure brand expression guidelines are executed in-line with the platform and to ensure consistent brand executions across the region.
4.Product/Brand/Category Launches and Relaunches
- Jointly develop the 8Q category plans for all countries.
- Provide input into 8Q by Identify new products/brands/categories as business opportunities.
- Project manage i.e., Implement the Innovation projects from start to complete covering key marketing strategies. i.e., all 7Ps (product, price, placement, persuasive comms, packaging, assortment & promotion).
- Collate and analyze post launch assessment:
-Analyze if the product proposition meets consumers expectation (complains, feedback, etc.)
-Analyze product, pricing, distribution (plan vs. actual)
-Analyze relevance of brand and marketing strategy (plan vs. actual)
5.Consumer Analysis
- Use of various research resources and tools to understand consumers current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target consumers.
- Identify and use relevant consumer insights to ensure relevance of brand platform and brand equity development.
- Co-develop and refine, research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.
6.Competitive Analysis
- Collate and analyze competitor's communication for existing competitors and new entrants.
- Analyze and collate regional competitor trends and forecast of competitor activities, include competitor's product, branding, communication, and marketing strategies.
- Analyze and compare overall direction of competitors to ensure Brand and Product Strategy continue to provide competitive advantage in the market where we compete.
- Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annual competitive analysis in a timely manner.
7.Annual View
Deliver category annual view to individual markets covering:
- Market growth estimation
- Competitive landscape (covers all 7Ps)
- Category dynamics
- Review on past executions against brand platform and brand expressions guideline
- Recommendation on key strategies to the markets
8.Budget
- Responsible for category budget management for brand in charge.
To be successful in this role, you will need to have:-
Education/Academic Qualifications: Degree in Business, Marketing, Economics, or related field
Functional knowledge/Technical skill:
- Well-informed on the latest FMCG/ Sales/ Marketing best practices
- Experienced in managing FMCG & Health care sales and trade marketing activities
- Experienced in in identifying target audiences and devising campaigns that engage, inform, and motivate
- Ability to conduct research and analyze data. Must be comfortable working with numbers, metrics, and spreadsheets
- Strong leadership traits and interpersonal skills, experienced in managing various stakeholders
- Strong written and communication skills, fluency in English, and the ability to communicate well with regional and global counterparts
- Results-driven and fast-paced with high initiative skills and the ability to work under pressure and multitasking
- Highly creative with ability to think out of box
- Proven working experience as an Innovation Manager, Brand Manager, Assistant Brand Manager, or the equivalent
- Strong knowledge of product, pricing, packaging, distribution, and positioning
Work Experience:
- At least 5 - 8 years working experience in the FMCG/ Medical/ Personal or Health Care industry with strong marketing background Knowledge of basic Trade Marketing is an added value
- At least 2 - 3 years in a leadership/ middle management position
- Exposure to leading partnerships with external agencies
- Strong knowledge and understanding and familiarity with latest marketing trends and best practices
