Brand Manager - Carbonated Soft Drinks

3-5 Years

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Early Applicant

Job Description

Overview

Drive volume and share growth for PepsiCo's Carbonated Soft Drinks (CSD) portfolio in Malaysia, Singapore, and Brunei (MAPS).
Develop marketing programs for all CSD brands in MAPS
Manage and Track CSD A&M spending
Liaison with Etika bottler marketing teams to ensure strong execution of marketing programs
Work with commercial team to deliver innovation on time and with excellence

Responsibilities

Strategic Planning & Market Execution
Develop CSD Market Execution Plans in collaboration with Head of Marketing, based on market and channel dynamics.
Create Brand-Building/Marketing Plans, setting brand goals and ongoing action plans.
Business Tracking & Insights
Monitor monthly CSD beverage volume and recommend adjustments to meet AOP targets.
Analyse Nielsen RI data and consumer digital reactions to assess retail and online performance.
Marketing Campaigns & Promotions
Develop communications and localised campaigns to drive consumer excitement and engagement.
Plan and execute consumer promotion calendars, evaluate marketing effectiveness, and recommend improvements.
Brand Performance & Consumer Understanding
Assess brand health and market share through volume, value, and equity scores.
Gather consumer insights on demographics, attitudes, motivations, and behaviours to inform strategy.
Budget, Media & Alignment
Manage A&M budget and MFAR tracking to ensure spending aligns with AOP initiatives.
Oversee media planning, agency management, and alignment with bottlers and regional teams for seamless execution.

Qualifications

At least 3-5 years of experience in a brand marketing role in an FMCG environment
Able to manage multiple and sometimes conflicting agendas/requirements
Thinking Out of the Box, passion to learn & stretch
Must be a self-starter, able to take up projects independently and develop own KPIs to achieve overall business results
Good interpersonal, communication and influencing skills.
Customer oriented, logical thinking, self-motivated, independent, willing to work under pressure
Good communication
Project Management