Position Summary
As a Brand Manager, you will lead the planning and execution of brand marketing initiatives across the consumer journey to drive brand growth and achieve business objectives. You will be responsible for developing and implementing integrated ATL, digital, and BTL campaigns, leading new product launches and relaunches, managing the brand's A&P budget, and working closely with cross-functional teams to deliver impactful marketing strategies and strengthen brand performance.
Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)
Roles & Responsibilities:
- To have an in-depth understanding of target audience and drive the development of brand communications and marketing initiatives in line with brand strategies to achieve business plans and objectives. In doing so:
- Lead in Implementation and execution of approved brand activities and campaigns in line with brand strategy and work closely with all relevant parties (internal and external) to ensure Business Plans and Brand Objectives are achieved.
- Lead & coach brand executives to deliver strong marketing plans and achieve business goals.
- Key driver in penetration strategies and plans including strong understanding of target audience (Malay & Chinese) needs & behavior and engaging them in relevant touchpoints.
- Develop and deliver effective marketing campaigns to increase brand awareness through various touchpoints such as digital platform, social media, BTL in-store and PR communications.
- Key driver in development and implementation of integrated marketing support for new product launches, relaunches, and other marketing campaigns
- Work closely with media agency to develop strategic media plan and ensure effective reach of target audience whilst stretching media budget.
- Contribute ideas and input into the 360 marketing plans for ATL, digital, BTL events and in-store activities during annual business plan.
- Work closely with agency on activation activities at relevant touch points such as in-store, on-ground etc. Also develop tools and materials to support activation initiatives.
- Work closely with agency on development of POSM / Communication materials including Brand Imagery and ensure it is within Brand guidelines.
- Actively contribute and participate in meetings with internal teams (sales, innovation and product development, finance, and product supply) and external parties (media agencies, social media agencies, research agencies and creative agencies).
- Key driver for E comm platforms, in terms of communication and live support to drive traffic and conversion. Work closely with sales team, creative designer, and media team.
- Lead and manage any ad-hoc tasks designated by Marketing Manager of Consumer Tissue category, as and when basis to achieve brand and business objectives.
- Lead & coach internal creative designer to develop communication material of consumer tissue, which include material for brand, customer marketing, e-comm and any ad hoc initiatives.
- Monitor, analyze, and report on the performance of brand activities and campaigns, commercial results, market research, competitor activities, and market trends to identify opportunities, support sales initiatives, and ensure effective communication and execution of brand strategies.
- Complete PBS (Product Bundle Sheet) report on competitors new launches or relaunches.
- Accountable for Brand Marketing A&P - track and monitor actual spend against budget for each of the marketing activities to ensure spending within A&P budget allocated.
- Ability to contribute fully and work within cross functional teams. Proven experience leading and driving complex projects.
Job Requirements:
- Bachelor's Degree in any discipline, preferably in Management, Business Administration, or Marketing.
- At least 5 years in Brand Management experience in FMCG industry (preferably with MNC companies) and min 2 years in management
