Brand Manager, Dulux Professional

About AkzoNobel

Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together.

For more information please visit www.akzonobel.com

© 2024 Akzo Nobel N.V. All rights reserved.

Job Description

Key Responsibilities

• Drive marketing strategy and execution for the Professional portfolio across ASEAN, aligned with regional and global priorities.
• Develop strategic marketing plans, brand positioning, pricing, and go-to-market initiatives to grow the Projects business.
• Analyse market trends, customer insights, and competitive landscape to identify growth opportunities.
• Partner with country Sales and Marketing teams to execute local marketing plans and monitor business performance (sales, market share, margins).
• Build relationships with key customers, developers, contractors, consultants, and industry stakeholders to drive project specifications.
• Manage the Professional portfolio's marketing budget (A&P) and support country PMR activities.
  
  

Innovation & Portfolio Management

• Develop and execute the innovation roadmap, managing new product launches, portfolio lifecycle, and Stage-Gate processes.
• Collaborate with R&D, Supply Chain, Sales, Finance, and Marketing to deliver innovation projects and optimise portfolio performance.
• Adapt packaging, branding, and product specifications to meet local market needs while maintaining regional consistency.
  
  

Brand Communications & Activation

• Lead integrated marketing campaigns, brand communications, and digital content to strengthen the Dulux Professional brand.
• Work with agencies and internal teams to deliver impactful campaigns and measure effectiveness.
• Drive technical marketing, sustainability communications, industry engagement, and trade events to enhance brand visibility and influence specifications.
  
  

Job Requirement

• Bachelor's Degree
• Minimum 8-10 years of brand marketing experience of at least 3 years in B2B marketing with ability to independently lead the project's marketing and product portfolio management agenda.
• Sound understanding of the paints industry preferred and experience in B2B marketing is a must. Candidates from Décor Projects, Construction, Building or Chemical industry are welcome.
• Experience in demand generation, lead generation and nurturing is preferred. Decorative Paints – ASEAN
• Understanding of Project/construction customer journey and customer experience/ touchpoints along journey
• Data-driven mindset and strong analytical skills, with experience in using primary and syndicated research/insights, market and competitive analysis to elevate performance
• Good interpersonal skills to communicate effectively and collaborate with multiple teams across multiple geographies, time zones and cultures.
• Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships across various functions and various management stakeholders.
• Strong detail orientated with strong project management skills on multi-market projects.
• Proficient in English.
  
  

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 54888