As a Brand Manager, you will lead the strategic development and execution of branding initiatives to elevate and strengthen the company's brand image. You will be responsible for overseeing the end-to-end management of branding campaigns, ensuring alignment with organizational goals, and driving measurable business impact.
- Lead the development and implementation of comprehensive branding strategies and campaigns that align with the company's vision and business objectives.
- Oversee campaign planning, execution, and performance monitoring, providing data-driven insights and strategic recommendations to optimize results.
- Manage budgets and timelines effectively to ensure campaigns are delivered on schedule and within allocated resources.
- Conduct and supervise market research activities to identify emerging trends, consumer behaviors, brand positioning opportunities, and competitive threats.
- Build and maintain strong relationships with external agencies, vendors, and partners, ensuring high-quality deliverables and seamless collaboration.
- Lead and coordinate cross-functional teams-including design, digital marketing, promotions, and communications-to ensure consistent brand messaging across all channels and touchpoints.
- Facilitate and guide creative brainstorming sessions, fostering innovation and fresh ideas to enhance brand campaigns.
- Prepare and present comprehensive post-campaign performance reports to senior management, highlighting key insights, ROI, and strategic recommendations for continuous improvement.
- Oversee the creation of compelling, on-brand content across multiple platforms, ensuring messaging resonates with target audiences.
- Manage administrative processes related to branding initiatives, including billing and progress reporting, while ensuring transparency and accountability within the team.
- Mentor and develop junior team members, fostering a collaborative and high-performance work environment.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field. Master's degree is an added advantage.
- Minimum 57 years of relevant experience in brand management, marketing communications, or FMCG/retail industry, with at least 2 years in a managerial role.
- Proven track record in developing and executing successful brand campaigns that drive measurable business results.
- Strong knowledge of brand positioning, consumer insights, and market trends.
- Excellent project management skills, with the ability to manage multiple campaigns, budgets, and timelines simultaneously.
- Strong leadership skills with experience managing cross-functional teams and external agencies/vendors.
- Creative thinker with the ability to translate brand strategy into impactful campaigns.
- Strong analytical skills with the ability to interpret campaign data, measure ROI, and make data-driven recommendations.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with digital marketing/analytics tools.
- High level of initiative, adaptability, and ability to thrive in a fast-paced environment.
- Fluent in English and Bahasa Malaysia; Mandarin proficiency is an added advantage.
