A global leader in the alcoholic beverage industry is looking for a Brand Manager to drive the brands strategies in Malaysia, owning P&L delivery, optimizing marketing ROI, and guiding brand growth through strategic activation and insights. This is a fully remote role with flexible working hours .
Key Responsibilities :
- Formulate and deploy the overall marketing strategy for the product category in Malaysia.
- Deliver impactful consumer awareness and integrated marketing campaigns to improve brand health.
- Collaborate with global brand teams to design marketing toolkits and promotional materials.
- Design and execute on- and off-trade visibility and promotional plans in partnership with Trade Marketing.
- Monitor market and brand performance, as well as competition, to identify opportunities and challenges; recommend strategic interventions.
- Manage the marketing budget in line with internal financial processes, aiming to improve short- and long-term ROI through better investment choices and prioritization.
- Build strong relationships with key support agencies to ensure consistent and high-quality creative and activation outputs.
Requirements:
- Minimum 5 years of experience in strategic marketing and brand building, with exposure to lifestyle and digital marketing.
- Strong analytical skills and deep understanding of local consumer behaviour, with a proven ability to meet commercial and marketing KPIs.
- Demonstrated success in working within cross-functional teams and matrix organizations, with strong stakeholder engagement capabilities.
- Excellent communication skills across verbal, written, and presentation formats.
- Proactive and adaptable team player with a growth mindset and a hands-on approach to execution.
#stateKL
#countrymalaysia
