Brand Marketing Manager
- Posted 18 days ago
- Be among the first 10 applicants
Job Description
About the Role
We are looking for a Brand Marketing Manager to lead the activation, execution, and management of brand marketing campaigns across global markets. You will manage advertising campaigns across digital channels, collaborate with internal teams and external agencies, and use data-driven insights to deliver measurable brand recognition and engagement.
Key Responsibilities
- Brand Campaign Activation, Execution & Management: Develop, activate, and manage brand marketing campaigns across social media, programmatic, YouTube, and local media, partnering with Content, Performance Marketing, Creative, Brand & PR teams, and external agencies to deliver against defined KPIs
- Agency & Project Management: Brief, steer, and hold creative and advertising agencies accountable for output quality and deadlines, overseeing project timelines, budgets, and deliverables across concurrent campaigns
- Creative & Brand Content Production: Drive end-to-end brand content creation from concept development and scriptwriting through production and post-production, ensuring all assets are visually compelling and consistent with brand guidelines
- Performance & Optimisation: Monitor, analyse, and report on key marketing metrics across all brand initiatives, anchoring activity to measurable outcomes including reach, engagement, conversion, and ROI to continuously optimise campaign performance
- Market Intelligence: Track global marketing trends, competitive landscapes, and consumer insights to inform brand strategy and ensure the brand remains relevant across markets
What We're Looking For
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, with 5+ years of experience in brand marketing combining in-house and agency exposure
- Proven ability to deliver measurable campaigns across multiple digital channels, with a strong understanding of paid media including budget allocation, performance reporting, and A/B testing; familiarity with Meta Ads Manager, Google Ads, and GA4 is an advantage
- Prior experience working in and/or managing creative or advertising agencies is strongly preferred; experience in fintech, financial services, or technology industries is a plus
- Strong project management and communication skills, with the ability to manage multiple priorities, agencies, and stakeholders simultaneously and present ideas persuasively to creative teams and business stakeholders
- Strong understanding of digital marketing analytics, with the ability to translate data into actionable insights that improve campaign performance
More Info
Key Skills
About Company
Skills:
Negotiation, Marketing Disciplines, Marketing Strategy Management, Implementing Marketing Campaigns, Multi-Vendor Environment, Customer Engagement Strategies, Achieve Business Objectives, Brand Communication Strategy, Food Industry, Branding Initiatives, Campaign Planning, Calendar Management, Integrated Marketing Campaigns, Marketing Operations Management, Strategic Brand Development, Brand Identity Development
Skills:
paid media , digital marketing analytics, Youtube, a/b testing, Performance Reporting, budget allocation, Meta Ads Manager, Google Ads, programmatic, brand marketing campaigns, GA4, social media
Skills:
Paid Ads Channels, Brand Marketing, Meta Ads Manager, Google Ads, Project Management, GA4, Creative Storytelling, Market Research, Digital Marketing, Brand Strategy
Skills:
SEO, Brand Marketing, Paid Social Media, PR and Communications Strategy, Digital Marketing, Sem, Campaign Management, e-commerce, Email Automation
Skills:
Google Analytics, CRM Tools, Adobe Creative Suite, performance tracking tools, Digital Marketing, brand marketing, Consumer Insights