Brand Marketing

Shopee

Malaysia

1-3 Years

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Posted 11 hours ago
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Job Description

Job Description:

Assist in the execution of ATL and BTL brand campaigns across platforms, including digital, social media, in-app, and offline channels
Coordinate the campaign rollout plans and timelines with internal stakeholders (e.g., production, campaign, and media teams)
Develop campaign messaging and creative briefs that align with the overall brand strategy
Work with internal teams and media partners to review assets and ensure quality and brand consistency
Able to turn ideas into clear, visually engaging presentation
Track campaign performance and compile reports or post-campaign summaries
Monitor market trends, competitor activities, and brand sentiment to provide insights for ongoing communication strategies
Execute communication plans and align with cross-functional teams to ensure consistent messaging and synchronized timelines
Lead and manage end to end event planning from concept development to post-event wrap-up
Leverage data analysis to identify audience insights, optimize event strategy, and inform decision-making
Oversee timeline, budgeting, stakeholder alignment, and cross-functional coordination and ensure seamless on-ground execution

Requirements:

Bachelor's degree or higher in Marketing, Communication Arts, Liberal Arts, or a related field
1-2 years of experience in marketing, communications, or campaign execution (experience from internships or agencies in the creative or media planning industry is a plus)
Strong attention to detail with the ability to manage timelines and multiple tasks effectively (experience in project coordination or PMO is a plus)
Basic understanding of branding principles and marketing channels (i.e. ATL, BTL, digital media, social media)
Team player with good communication skills and the ability to adapt quickly in a fast-paced environment
Proficient in Google Workspace familiarity with creative or design tools is a plus
Creative mindset with an interest in exploring social media trends and generating fresh campaign ideas
Curious and up-to-date with the latest marketing and digital trends
Strong project management and analytical mindset with ability to interpret and translate data into strategy
High ownership, structured thinking, and problem-solving capability
Excellent stakeholder management and communication skills

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 144883185

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