Brand & Marketing Sr Executive

Role Overview

You'll partner closely with the Head of Brand & Creative and the core commercial team to shape and execute strategic brand initiatives. This includes everything from creative campaign planning to cross-functional project management, combining strategic brand building with hands-on digital and trade marketing execution to drive growth both online and offline. In this role, you will manage and execute brand marketing projects across international markets, ensuring consistent brand presence, impactful campaign delivery, and close collaboration with internal teams and external partners. You will also be responsible for ensuring every brand touchpoint is delivered on time, on budget, and on brand.

Key Responsibilities

Brand Strategy & Campaign Management

Support development of annual/quarterly brand strategies and positioning

Lead end-to-end campaign planning, execution, and budget management

Coordinate cross-departmental teams for product launches, promotions, and partnerships

Maintain brand guidelines and ensure consistency across all touchpoints

Project & Campaign Execution

Support planning and execution of marketing campaigns in export markets, adapting global brand guidelines to local context

Coordinate with distributors, agencies and vendors to ensure timely rollout of initiatives

Manage campaign timelines, budgets and deliverables

Monitor performance of campaigns and prepare post-campaign reports with insights and recommendations.

Market Management & Localisation

Assist in developing marketing toolkits and assets tailored for different export markets.

Conduct research to understand cultural nuances, consumer preferences, and competitor activities.

Ensure brand messaging and visual identity are consistent yet relevant to local markets.

Stakeholder Collaboration

Liaise with internal creative, supply chain, and commercial teams to align execution across functions.

Support distributors and trade partners with marketing materials, activations, and sales tools.

Manage day-to-day communication with external teams to track progress and resolve issues.

Operational & Administrative Support

Track export marketing spend and ensure budget compliance.

Manage inventories of marketing collaterals, POS materials, and samples for events or promotions.

Assist with logistics coordination for events, activations, and trade shows in export markets.

Trade Marketing

Develop trade strategies supporting retail partners and in-store performance

Create promotional calendars, pricing strategies, and channel-specific materials

Manage retail relationships, trade shows, and in-store activations

Conduct category management analysis and monitor trade spend ROI

Analytics & Performance

Analyze campaign performance across all channels and provide actionable insights

Track KPIs, conduct A/B testing, and deliver regular performance reports

Requirements

Must-Have:

5+ years brand/marketing experience (preferably FMCG/consumer lifestyle)

Bachelor's degree in Marketing/Business

Exceptional English communication and project management skills

Digital marketing expertise: e-commerce platforms (Shopee, Lazada, Amazon), email marketing, social media, paid ads

Trade marketing experience: retail partnerships, promotional mechanics, category management

Proficiency in analytics tools (Google Analytics, Facebook Analytics)

Nice-to-Have:

Experience with MarTech tools (Klaviyo, HubSpot), marketing automation, CRM systems

Knowledge of retail media platforms and supply chain planning

Additional language skills (Bahasa Malaysia, Mandarin)

What We Offer

Competitive salary (RM5,000-RM7,000) and benefits

High-growth environment with ownership of significant brand projects

Training opportunities and professional development

Collaborative team culture with monthly activities

About The Golden Duck:

The Golden Duck (TGD) is a manufacturer and distributor of gourmet snacks. Founded and headquartered in Singapore, TGD is one of the companies responsible for the now globally-raved-about Salted Egg Yolk flavour.

Since inception, TGD's innovative snack creations have been enjoyedby millions of taste buds from over 20 countries and featured on countless media houses worldwide including Forbes, Business Times, Channel News Asia, Saveur, South China Morning Post, and other.

TGD has since expanded our flavour range to cater to a deluge of cravings. We feature some of the most dish-accurate and inspired Asian gourmet snacks, including Singapore Chilli Crab, Sichuan Mala, and Bangkok Tom Yum Goong and Thai Style Chilli Lime.

In 2024, The Golden Duck has launched their own line of canister crisps, with winning flavours like Truffle Wagyu, Sour Cream & Sriracha, and Kombu Seaweed Butter, bringing a new edge of excitement to a time-tested category of snacks.

Our Purpose Statement:

Drawing from the Asian belief that kinship is best forged over a meal, we exist to help our community bring joy, excitement and surprise to their everyday interactions through the sharing of great snacks.

Our Company Values:

ؠWE HAVE EACH OTHERS BACK

ؠWALLS DOWN, MASKS OFF, CHECK YOUR EGOS AT THE DOOR

ؠWE KNOW OUR SH*T

ؠGET IN THE ARENA

ؠWE DON'T STOP TILL WE WIN

*Job Descriptions may change from time to time depending on business requirements and environment changes. The management decision will be final.