About The Role
We're looking for a highly proactive and relationship-driven Brand Partnerships & Influencer Marketing Specialist to expand Comfort Works brand visibility and accelerate growth through strategic collaborations. This role will own our brand partnership strategy (including B2B opportunities), influencer outreach and management, and co-marketing initiatives that strengthen our presence in key markets globally.
You will work closely with the Digital Marketing, Creative, and Product teams to identify, negotiate, and activate partnerships that drive awareness, engagement, and revenue.
Key Responsibilities
Partnerships (Brand + B2B):
- Identify, evaluate, and pursue partnership opportunities with complementary brands, platforms, content creators, and B2B partners.
- Develop partnership proposals and negotiate collaboration terms to maximize mutual value.
- Project-manage partnership activations end-to-end, ensuring timely execution and alignment with brand goals.
- Build ongoing relationships with partners to encourage long-term collaboration.
- Track and report performance metrics for each partnership, including reach, engagement, conversions, and ROI.
- Work with Creative to develop assets and concepts tailored to each partnership when needed.
- Provide quarterly insights and recommendations to refine the partnership roadmap.
Influencer Marketing
- Build and manage an influencer pipeline across key regions and niches (home dcor, lifestyle, sustainability, etc.).
- Own the influencer outreach processfrom identifying creators to contract negotiation and content coordination.
- Manage organic seeding programs, paid collaborations, and long-term ambassador relationships.
- Maintain an organised database of influencers, agreements, deliverables, and performance data.
- Measure content impact and optimise strategy based on insights.
- Collaborate with the Social Media team to amplify influencer activation and postings during launches and campaigns.
Requirements
- 3+ years of experience in partnerships, influencer marketing, digital marketing, or related roles (preferably in ecommerce, lifestyle, homeware, or consumer brands).
- Proven track record of managing successful brand collaborations or KOL programs.
- Strong communication and relationship-building skills, with an ability to work across cultures and markets.
- Highly organised with excellent project management capabilities.
- Data-driven mindset and proficiency in performance reporting.
- Creative problem-solver who can spot opportunities and bring them to life.
Nice-to-Haves
- Experience managing B2B or channel partnerships.
- Familiarity with influencer management platforms (Influencity, Upfluence, etc.).
- Understanding of global consumer trends within home dcor or lifestyle segments.
The Company
Comfort Works is a globally recognized E-commerce brand that manufactures custom sofa covers for furniture brands such as IKEA, Muji, Pottery Barn, West Elm, Crate and Barrel, and many more.
After 10 years in the business and 1 million homes covered, we still maintain our customer-first philosophy and our 5-star rating.
Perks And Benefits
- Competitive Base Salary with an attractive benefits package.
- Hybrid working arrangements (3 days in office, 2 days WFH).
- Strong career progression opportunities.
- Work in an environment that values trust and autonomy
- Company Laptop & all the latest gadgets.
- Parking Allowance & MRT near the office.
- Casual Working Environment with snacks and a swimming pool.
- Our hiring practices are designed to be fair and equitable, ensuring equal opportunity for all applicants based on merit, not personal characteristics such as gender, race, color, age, or religion.
- Only shortlisted candidates will be contacted
About Comfort Works
Comfort Works aims to breathe new life into all of the world's living space; we do it by creating beautiful, handmade slipcovers that rejuvenate old and tired sofas. Tens of thousands of customers around the globe use our slipcovers to amplify their delight towards their homes. It's our mission not to just refresh their living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.
