Brand Specialist

About the Company

Anker, soundcore and eufy are global brands adapted for Malaysian consumers, representing one of Malaysia's fastest-growing consumer electronics brands. The company offers a multi-cultural, multi-platform environment where you can work across Meta, Google, TikTok and Shopee/Lazada/TikTok Shop in one role, and own the growth engine by controlling paid media and marketplace performance.

About the Role

The Brand Growth Specialist drives paid traffic and e-commerce growth across Malaysia's key digital channels — Meta (Facebook/Instagram), Google, and TikTok — while strengthening brand presence and conversion on Shopee, Lazada and TikTok Shop through listing optimization, storefront design, livestream and mega-campaign marketing. This role combines performance advertising with e-commerce content and visual strategy, translating global brand and product goals into measurable growth across the Malaysian market.

Responsibilities

Performance Advertising (Paid Media)

• Independently manage day-to-day Meta (Facebook/Instagram), Google Ads and TikTok Ads campaigns — account setup, campaign structure, bidding, audience targeting, placement and scaling
• Monitor and optimize core metrics (CPM, CPC, CTR, CPA, ROAS) to lower acquisition cost and improve conversion
• Run A/B tests on audiences, creatives and bidding strategies, and iterate based on data

E-commerce Marketing

• Drive daily listing optimization — product titles, keywords, selling points, detail pages and main images — to improve search visibility and conversion across Shopee, Lazada and TikTok Shop
• Plan and execute storefront design and decoration for mega-campaigns and festive seasons
• Support marketplace livestream strategy and visual design
• Develop main image, A+ content and detail page visual strategies aligned with brand guidelines
• Plan and execute mega-campaign marketing across key sales moments (9.9, 10.10, 11.11, 12.12) and festive seasons (Hari Raya Aidilfitri, Chinese New Year, Deepavali, Merdeka Day)

Localization & Campaign Execution

• Adapt global campaigns to Malaysia's multi-cultural, multi-lingual audiences (Malay, Chinese and Indian segments), tailoring ad copy and storefront/content design to local preferences and platform rules
• Align paid media and e-commerce marketing with campaign calendars, product launches and local festive moments
• Stay current with Malaysia's e-commerce and ad platform policies, algorithm updates and emerging trends

Content & Creative Collaboration

• Collaborate with content, design and social teams to test and iterate ad creatives, main images and listing copy
• Amplify UGC and influencer content through paid media to extend creative lifespan and reusability

Analytics & Reporting

• Track and analyze campaign and storefront performance using GA4 and platform dashboards; support basic attribution review
• Produce regular performance reports and actionable insights to support business growth

Qualifications

• Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field

Required Skills

• 2-5 years of hands-on experience in performance marketing, digital advertising, or e-commerce marketing
• Working knowledge of Meta Ads Manager, Google Ads and TikTok Ads; hands-on experience with Shopee / Lazada / TikTok Shop listing optimization, storefront design and mega-campaign marketing
• Solid understanding of Malaysia's e-commerce landscape, local consumer behavior and key sales seasons
• Proficient in English and Bahasa Melayu (written and spoken); Mandarin is a strong plus
• Strong data sensitivity, logical thinking and ability to work under deadlines

Preferred Skills

• Experience in consumer electronics, FMCG, or cross-border e-commerce is a plus
• Basic GA4 and ad attribution knowledge is a plus