Brand Strategist

The Role

Our client is looking for a Senior Strategist, Brand Experience Design to translate research, customer insights and business objectives into actionable brand experience strategies.

You will develop customer journey frameworks, operational protocols and KPI measurement models that guide the design team and help clients bring their brand promises to life.

This role is suited to someone who combines strong analytical thinking with strategic creativity and can turn complex information into clear, practical recommendations.

Key Responsibilities

• Develop customer journey strategies and operational protocols based on research, customer insights and business objectives.
• Establish KPI frameworks and measurement models to evaluate customer experience performance and strategic outcomes.
• Analyse complex business and customer information to develop clear strategic recommendations and actionable insights.
• Conduct industry benchmarking and identify best practices across relevant sectors.
• Translate strategic direction into practical frameworks that design and operational teams can implement.
• Lead and participate in client strategy workshops, presentations and validation sessions.
• Work closely with internal design teams and client stakeholders to ensure strategic recommendations are effectively translated into execution.

Requirements

• 6–8 years of experience in brand strategy, customer experience (CX) strategy, service design consulting or a related field.
• Strong analytical, research and strategic thinking capabilities.
• Excellent strategic writing skills, with the ability to communicate complex ideas clearly and effectively.
• Proven experience developing customer journey frameworks, operational models or strategic recommendations that can be implemented in practice.
• Confident in presenting ideas and strategic recommendations to senior client stakeholders.
• Able to balance analytical rigour with creativity and commercial awareness.

Advantageous Experience:

• Experience working with clients in healthcare, hospitality, property development or other complex, high-touch service industries.
• Previous experience mentoring or guiding junior strategists and researchers.