Brand Strategist

Job Title: Brand Strategist

Location: Kuala Lumpur, Malaysia

Company: ParagonCorp Malaysia

Department: Digital / Marketing

Reports to: Head of Digital Transformation

Job Purpose

The Brand Strategist is responsible for defining and driving ParagonCorp Malaysia's brand direction across digital channels, ensuring creative excellence is supported by strong consumer insights and performance analytics. This role bridges strategy, creativity, content, and data, while leading the Social Media Manager and Content Specialist to deliver impactful, measurable brand outcomes.

Key Responsibilities

Brand & Creative Strategy

• Define and execute brand strategies aligned with ParagonCorp's brand vision, positioning, and business objectives
• Own the creative direction across digital platforms, ensuring consistency in tone, messaging, and visual identity
• Translate brand strategy into content frameworks, campaign narratives, and storytelling guidelines

Content Strategy & Performance Analytics

• Develop content strategies based on audience insights, platform behavior, and performance data
• Analyze content performance using key metrics (reach, engagement, conversion, sentiment)
• Use data to continuously optimize content formats, messaging, posting cadence, and platform mix

Social Media & Content Leadership

• Manage and coach the Social Media Manager and Content Specialist
• Oversee content planning, calendars, and execution across all social platforms
• Ensure timely delivery of high-quality content aligned with brand and campaign objectives

Digital & Cross-Functional Collaboration

• Work closely with Digital Transformation, Performance Marketing, E-commerce, and Creative teams
• Align organic content strategies with paid media, influencer, and campaign initiatives
• Support digital innovation initiatives including new platforms, formats, and tools

Governance & Brand Consistency

• Establish brand and content guidelines to ensure consistency across all touchpoints
• Review and approve content to ensure alignment with brand standards and objectives
• Stay updated on digital trends, social platforms, and consumer behavior shifts

Key Requirements

Education & Experience

• Bachelor's degree in Marketing, Communications, Branding, Digital Media, or related field
• 6–9 years of experience in brand strategy, content strategy, or digital marketing
• Proven experience managing social media and content teams

Core Skills & Competencies

• Strong understanding of branding, storytelling, and creative direction
• Data-driven mindset with experience analyzing content and social media performance
• Deep knowledge of major social platforms (Instagram, TikTok, YouTube, X, etc.)
• Experience working with creative agencies, influencers, or content creators

Leadership & Soft Skills

• Strong leadership and people management skills
• Excellent communication, presentation, and stakeholder management abilities
• Strategic thinker with hands-on execution capability

Preferred Qualifications

• Experience in FMCG, beauty, lifestyle, or consumer brands
• Exposure to regional or multi-market brand strategies
• Familiarity with social listening tools, analytics dashboards, and CMS platforms