Branding & Performance AI Marketing Manager

Creativity :

We are looking for a creative, innovative and digitally savvy individual to strengthen our company's branding and marketing presence. The ideal candidate should have strong creative thinking, graphic design and social media skills, with the ability to use AI tools to develop engaging marketing content, videos and campaigns.

Key Responsibilities:

• Define and strengthen brand positioning. Develop a clear point of view on our customers, market and differentiation, then ensure it comes through consistently in every campaign.
• Build a content direction that creates attention and belief. Turn the brand strategy into compelling stories, social content and creative campaigns that people recognize, trust and respond to.
• Connect brand building to lead generation. Lead Meta marketing strategy so that content and paid campaigns work together to attract qualified leads.
• Own marketing performance. Set priorities, evaluate content and campaign results, and use customer insights and data to improve lead quality and business impact.
• Lead the team from strategy to execution. Set a clear direction, uphold a high creative standard, make decisions and align the team around outcomes.
• Partner with the CEO on growth. Translate business goals into marketing priorities and communicate progress, opportunities and decisions clearly.

Requirements :

• Proven results in both branding and performance marketing, ideally in an SME or growing business
• Must be able to speak to Mandarin and write in Mandarin.
• Preferably from Healthcare or hospital background.

You will own :

• Build a distinctive brand positioning and turn it into strong content and campaigns
• Lead performance marketing to generate qualified leads and business results
• Set direction, lead the team, make decisions and drive execution