Business Development Executive

About Zetrix AI

Zetrix AI Berhad (formerly known as MY E.G. Services Berhad or MYEG) is a leading Malaysian technology company and pioneer of e-government services, with a track record of delivering digital solutions that simplify interactions between governments, businesses, and citizens. Today, Zetrix is focused on building next-generation digital infrastructure powered by Artificial Intelligence (AI), Blockchain, Digital Identity, Robotics, and other emerging technologies. Our solutions help governments, enterprises, and individuals operate more efficiently, securely, and intelligently in an increasingly digital world. From AI-powered digital employees and intelligent automation to blockchain-based trust infrastructure, digital identity, and cross-border trade solutions, Zetrix is pioneering technologies that shape the future of business and society. With decades of experience in digital transformation and public-private innovation, Zetrix continues to drive the adoption of trusted technologies that connect people, businesses, and governments across ASEAN and beyond.

Job Description

1. Business Development & Deal Execution

• Identify and pursue new business opportunities across enterprise, mid-market, and merchant segments relevant to Zetrix's technology offerings
• Manage the full deal cycle from lead qualification and proposal development through to negotiation, closing, and post-deal onboarding.
• Convert warm introductions from leadership into active partnerships and signed agreements, ensuring consistent follow-through on all leads.
• Maintain an organized and up-to-date pipeline, providing regular status updates and reporting to the direct manager
• Develop and present proposals, pitch decks, and business cases tailored to the needs of prospective partners and clients

2. Partnership & Ecosystem Development

• Build and manage strategic partnerships across technology, enterprise, government-linked, and industry verticals that align with Zetrix's blockchain and AI infrastructure.
• Identify collaboration opportunities across the broader group portfolio and translate cross-vertical insights into actionable partnership proposals.
• Maintain and advance relationships with existing ecosystem partners, ensuring ongoing collaborations remain active and progress toward meaningful outcomes
• Support the development of new revenue streams through licensing, integration partnerships, and strategic alliances.
• Monitor industry trends, competitor activity, and emerging technologies to identify timely business opportunities.

3. Workshop Facilitation & Product Activation

• Co-facilitate workshops, product demonstrations, and technology activations alongside internal product and technical teams as the commercial and narrative lead.
• Own the workshop agenda, module structure, and run-of-show, ensuring participants leave with a clear understanding of Zetrix's value proposition and product capabilities.
• Bridge technical demonstrations with real-world commercial applications, adapting the narrative to suit diverse audiences including students, industry operators, enterprise clients, and content creators.
• Coordinate with internal teams to ensure all activation logistics, materials, and participant experience are well-prepared and professionally delivered.
• Support the planning and execution of webinars, product showcases, and industry events as required.

4. Visitor Hosting & Stakeholder Engagement

• Serve as the primary or supporting host for institutional, enterprise, and government visitors, coordinating visit logistics and leading the experience on the day.
• Prepare visit briefs, agendas, and objectives in coordination with the direct manager ahead of each engagement, ensuring all visits are purposeful and well-executed.
• Represent Zetrix professionally across a wide range of visitor types, adjusting communication register and approach to suit each audience.
• Follow up on all visits and stakeholder engagements in a timely manner, tracking outcomes and next steps.

5. Overseas Representation & Cross-Border Engagement

• Represent Zetrix at regional and international trade expos, conferences, and business delegations alongside leadership.
• Manage ongoing coordination with overseas partners and counterparts, navigating cross-cultural business environments with professionalism and cultural awareness.
• Support the planning and execution of overseas study programmes, training workshops, and bilateral business engagements.
• Build and maintain relationships with international partners, ensuring consistent communication and progression of joint initiatives

6. Market Intelligence & Reporting

• Stay informed on industry trends, regulatory developments, and competitive landscape across blockchain, AI infrastructure, digital identity, and related sectors.
• Provide strategic insights and recommendations to the direct manager based on market observations and business development activity.
• Prepare regular pipeline reports, post-engagement summaries, and stakeholder updates with clarity and accuracy.
• Support the development of internal documentation including partnership briefs, capability decks, and business development frameworks

Requirements & Qualifications

• Bachelor's Degree in Business, Marketing, Technology, Communications, or related fields.
• Minimum 2–4 years of experience in business development, partnerships, enterprise sales, or a hybrid BD and events role.
• Solid working knowledge of blockchain technology, AI, digital identity, and emerging technology sectors; able to hold a credible conversation in a technical setting without being a developer. Proven ability to close deals and manage partnerships independently with minimal supervision.
• Experience facilitating or hosting workshops, events, or product activations for diverse audiences is an advantage.
• Fluent in English and Mandarin Chinese (written and spoken), with the ability to navigate mainland Chinese business culture professionally.
• Strong interpersonal and stakeholder management skills, with the ability to engage confidently across enterprise, government, and community settings.
• Excellent written communication skills; able to produce proposals, reports, and stakeholder updates to a professional standard.
• Highly organized with strong follow-through — able to manage multiple engagements, deadlines, and priorities simultaneously.

Preferred Attributes

• Passionate about technology and innovation.
• Commercially curious — able to look across different industries and identify where Zetrix's technology creates genuine value.
• Self-motivated and proactive with a strong sense of ownership over outcomes.
• Confident and adaptable communicator, equally at ease in a boardroom, a workshop room, or an international trade expo.
• Culturally aware and experienced working with regional and international partners, particularly within the ASEAN and China business ecosystem.
• Able to work independently while collaborating closely with cross-functional teams including marketing, product, and technology.