Business Development Executive

Company: Usanita Entertainment

Location: Kuala Lumpur, Malaysia

Employment Type: Full-Time

Usanita Entertainment is a dynamic content and media company under Usanita Group, specializing in film production, digital content, and entertainment distribution across multiple platforms. With a growing footprint in the creative industry, we are expanding into the music segment to develop, manage, and commercialize high-impact music content and talent.

We are looking for a driven and well-connected Business Development Executive to spearhead our expansion in the music industry. This role will focus on identifying new business opportunities, building strategic partnerships, and monetizing music-related content, talents, and intellectual properties.

Business Development & Strategy

• Identify and develop new revenue streams within the music ecosystem (record labels, streaming platforms, live events, licensing, etc.)
• Execute strategic partnerships with artists, producers, distributors, and music platforms
• Explore opportunities for music content integration into Usanita's existing digital and media platforms

Partnership & Talent Management

• Build and maintain strong relationships with artists, managers, music labels, and industry stakeholders
• Source and onboard new music talents aligned with the company's brand and direction
• Collaborate with internal teams for artist development, branding, and promotional strategies

Project & Campaign Execution

• Lead and manage music-related projects including releases, collaborations, and campaigns
• Coordinate with marketing and content teams to ensure successful rollout of music products
• Monitor project timelines, budgets, and deliverables

Market Research & Insights

• Analyze music industry trends, audience behavior, and competitor activities
• Identify emerging opportunities in digital music, social media platforms, and live experiences

Revenue & Performance Management

• Develop and manage business proposals, pitch decks, and partnership agreements
• Track revenue performance, KPIs, and ROI for all music-related initiatives

• Bachelor's Degree in Business, Marketing, Music Business, or related field
• 2–5 years of experience in business development, preferably in the music or entertainment industry
• Strong network within the music industry (artists, labels, producers, event organizers, etc.)
• Excellent negotiation, communication, and presentation skills
• Entrepreneurial mindset with strong commercial acumen
• Ability to manage multiple projects in a fast-paced environment
• Passion for music, entertainment, and digital content trends

• Experience managing music releases or working with streaming platforms
• Understanding of music licensing, copyright, and royalties
• Experience in live events, concerts, or talent management

• Number of strategic partnerships secured
• Revenue generated from music-related projects
• Successful launch of music campaigns or releases
• Talent acquisition and development milestones
• Growth of audience engagement across music platforms

• Be part of a fast-growing entertainment ecosystem
• Opportunity to shape and build a music division from the ground up
• Work with influential talents, brands, and media platforms
• Dynamic, creative, and collaborative working environment