Marketing Strategy Development: Lead the creation and execution of comprehensive marketing strategies for bancassurance products, specifically targeting corporate clients and key stakeholders.
Brand Management: Oversee the positioning and branding of bancassurance products, ensuring alignment with corporate goals and customer needs to strengthen market presence.
Corporate Partnerships: Collaborate with key business partners to identify and capitalize on joint marketing opportunities that drive mutual success.
Campaign Management: Design, implement, and manage integrated marketing campaigns aimed at increasing sales among corporate clients, ensuring alignment with business objectives.
Lead Generation & Sales Support: Support the sales team by generating qualified leads through targeted marketing efforts, aligning marketing strategies with sales objectives.
Market Research & Insights: Conduct in-depth market research to identify industry trends, customer behavior, competitor activities, and new opportunities. Leverage insights to refine marketing strategies and product offerings.
Content Creation: Develop persuasive and tailored content, including presentations, case studies, and other collateral designed specifically for corporate clients in the bancassurance sector.
Reporting & Analytics: Track and report on the effectiveness of marketing campaigns, providing actionable recommendations for improvements and optimizations.
