1. Business Development
- Assist the Business Development & Sale (BDS) in developing and executing comprehensive marketing strategies aligned with business goals.
- Support identification of new business opportunities across key markets and sectors.
- Assist in lead generation, qualification, and tracking of prospective clients.
- Maintain and expand relationships with existing clients through follow-ups and personalized engagement.
- Prepare reports, presentations, and dashboards for executive leadership and board-level discussions.
2. Sales Support and Coordination
- Coordinate with the sales and marketing teams to align offers with market demand and customer feedback.
- Track sales metrics, follow up on opportunities, and maintain updates in CRM systems.
- Assist in planning and executing sales campaigns, promotions, and client outreach efforts.
- Provide administrative support for deal documentation, contracts, and reporting.
3. Marketing Collaboration & Customer Experience
- Gather and analyze customer feedback to identify improvement areas in products and services.
- Monitor and document customer journey interactions and flag service bottlenecks or issues.
- Support the execution of integrated marketing campaigns, including digital, events, and email marketing.
- Leverage customer data to assist in tailoring content and sales pitches to market segments.
- Help monitor marketing performance and report on lead conversion effectiveness.
4. Collaboration and reporting
- Report to the Chief Marketing Officer (CMO) with regular updates on pipeline progress, client insights, and campaign alignment.
- Collaborate with sales, marketing, customer support, and product teams to ensure unified business efforts.
- Prepare weekly/monthly performance summaries, including client feedback and key wins.
5. Events, Exhibitions & Roadshows
- Coordinate integrated marketing events/ roadshows across pillars for the Group
- Work closely with creative and media agencies to manage timelines, budgets, and deliverables.
