Business Director (PR Agency) | based MY

Responsibilities

Job description

Business Development & Market Growth

• Drive revenue growth through both client expansion and new business development.
• Lead or contribute to pitch development, proposal writing, and client presentations.
• Identify market opportunities across key growth sectors including technology, financial services, corporate reputation, and government communications.
• Partner with regional leadership to strengthen PRecious Communications Malaysia market positioning.
  
  

Client & Account Leadership

• Lead strategic communications programmes across all clients including government-linked organisations and public-sector stakeholders.
• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.
• Oversee account quality, budgets, and profitability.
• Lead strategic planning sessions, and programme reviews.
• Manage complex stakeholder environments including government bodies, regulators, and industry partners.
• Build and maintain strong relationships with senior industry stakeholders across Malaysia.
  
  

Integrated Communications Strategy & Advisory

• Lead the development of integrated communications strategies aligned to client business, reputation, and stakeholder objectives.
• Provide senior advisory across corporate positioning, thought leadership, reputation management, and brand storytelling.
• Guide multi-channel programme design across earned, owned, shared, and influencer engagement frameworks.
• Advise clients on regulatory, reputational, and market developments impacting communications strategies.
• Oversee crisis and issues management planning and provide senior strategic counsel where required.
• Partner with regional teams to design and deliver multi-market integrated campaigns.
  
  

Malaysia Market Media & Influencer Leadership

• Oversight on local market engagement and execution, to reflect Malaysian audience and cultural nuances.
• Develop influencer/KOL engagement frameworks, including talent selection strategy, engagement governance, and performance measurement.
• Ensure communications programmes align with Malaysia regulatory, cultural, and language considerations across Bahasa Malaysia, English, and Chinese media environments.
• Guide teams in developing strong local media and influencer networks to support sustained programme delivery.
  
  

Team Leadership & Capability Development

• Lead, mentor, and develop the team
• Drive strong team delivery standards, mentoring, and performance development.
• Support onboarding and capability-building initiatives.
• Promote collaboration across Malaysia and regional teams.
  
  

AI & Digital Communications Leadership

• Champion the responsible use of AI and digital tools to enhance insights, storytelling, and campaign effectiveness.
• Guide teams in adopting new communications technologies and workflow improvements.
  
  

Job Requirements

• Minimum 10 - 12 years of PR/Communications experience, with strong agency experience.
• Strong experience leading integrated communications programmes across earned media, digital, influencer, and content strategies.
• Strong understanding of the Malaysia media ecosystem, including English, Bahasa Malaysia, and Chinese-language media landscapes.
• Experience working with government-linked companies, regulators, ministries, or public-sector stakeholders in Malaysia.
• Demonstrated success in contributing to revenue growth through client expansion or business development.
• Strong client leadership and senior stakeholder management experience.
• Experience working on regional or multi-market communications programmes.
• Excellent writing and presentation skills in English.
  
  

Kindly submit a job application to us directly. Alternatively, you may send your latest CV to [Confidential Information] with your expected salary and interview availability for the week / following week. Only shortlisted candidates will be notified.