Business Expansion Manager - Location Partnership

ABOUT AWING

AWING - proudly backed by NTT (Japan Largest Telco Company), is the world's first mobile location-based media platform (mLBM) a pioneering advertising network that transforms free Wi-Fi into a high-impact media channel.

We offer a win-win model where advertisers reach engaged users in public Wi-Fi environments, while Wi-Fi owners generate revenue to enhance their networks. This creates a sustainable, ad-supported ecosystem that benefits everyone involved.

Why You Should Join Our Company

With our strategic plan to expand business into neighboring countries, we are making significant strides in both personnel and market expansion throughout the ASEAN region. This is an unparalleled opportunity for you to join our company and be part of this exciting growth phase. By joining us now, you'll have the chance to learn and develop rapidly, taking advantage of numerous opportunities for career advancement. Our competitive benefits, dynamic work environment, and commitment to professional development make us the ideal place to build a thriving career.

JOB PURPOSE

The Business Expansion Manager is responsible for driving AWING's network expansion in Malaysia by acquiring strategic venue partners, developing growth initiatives, and leading a small business development team.

This is a hands-on commercial leadership role. The successful candidate is expected to personally drive partner acquisition, leverage industry networks, engage senior decision-makers, and close strategic partnerships while supporting the team on key opportunities and complex negotiations.

Success is measured by partner acquisition, network expansion, commercial growth, and achievement of market growth targets.

Please note: This is an onsite, fulltime position based in Kuala Lumpur, Malaysia. Candidates are required to submit an English CV/Resume as part of the application process.

SCOPE OF WORK

1. Business Expansion & Partner Acquisition (70%)

• Work closely with the Country Manager to develop expansion plans, commercial priorities, and KPI-driven growth initiatives.
• Identify priority industries, target segments, and partnership opportunities to accelerate AWING's network growth.
• Personally drive partner acquisition through networking, referrals, outbound prospecting, industry events, and direct engagement.
• Identify and approach strategic venue partners across retail chains, shopping malls, F&B groups, hospitality, entertainment venues, transportation hubs, healthcare, education, telecommunications, FMCG, property groups, and other high-footfall locations.
• Leverage existing relationships and industry networks to create opportunities and shorten sales cycles.
• Engage business owners, directors, commercial leaders, and C-level stakeholders through presentations, negotiations, and commercial discussions.
• Negotiate and close partnership agreements that support AWING's commercial and network expansion objectives.
• Build and maintain a healthy acquisition pipeline while consistently delivering growth targets.
• Monitor business performance, pipeline health, and acquisition results, recommending actions to improve outcomes.

2. Partnership Performance & Execution (20%)

• Collaborate with internal teams to ensure successful partner onboarding and implementation.
• Monitor partnership performance and identify opportunities to maximize commercial value and long-term growth.
• Drive the successful execution of partnership initiatives and expansion projects.

3. Team Leadership & Development (10%)

• Lead and support a small Business Expansion team through hands-on coaching and guidance.
• Provide support on strategic accounts, complex negotiations, and key stakeholder engagements.
• Establish effective ways of working and foster a collaborative, accountable, and results-driven culture.

JOB REQUIREMENTS

• 7-10+ years of experience with minimum 3 years of leadership experience in Business Development, Enterprise Sales, Partnership Acquisition, Merchant Acquisition, or other hunting-focused B2B commercial roles.
• Strong existing network within one or more relevant sectors, including retail chains, shopping malls, F&B groups, hospitality, entertainment venues, transportation hubs or other high-footfall venue operators.
• Fluent/native Mandarin proficiency is strongly preferred, with the ability to conduct business discussions and relationship management in Mandarin.
• Demonstrated success acquiring and closing enterprise partnerships or B2B deals through self-generated opportunities, including networking, referrals, cold outreach, and direct prospecting.
• Strong communicator and relationship builder, capable of influencing business owners, senior executives, and C-level stakeholders through effective presentations, negotiations, and commercial discussions.
• Commercially astute, with the ability to assess market opportunities, develop growth plans, and drive execution while defining business targets and KPIs.
• Highly driven, hands-on, and results-oriented, with the resilience, ownership, and adaptability required to succeed in a fast-growing, entrepreneurial environment.

Ideal Candidate:

You are a well-connected business development professional with a strong track record of building partnerships, expanding networks, and closing enterprise B2B deals. While comfortable contributing to business planning and growth strategy, you are fundamentally a hands-on commercial leader who enjoys meeting clients, opening doors, negotiating with senior stakeholders, and winning new business.

Language:

• English: Professional to fluent proficiency (written and spoken)
• Mandarin: Fluent to native proficiency
• Bahasa Melayu: Proficient